For those of you who don't know what an FFA site is, it's basically a website where you can post a link/add to your website for free. Generally it is also posted to many other sites at the same time and hopefully somebody sees your link...free advertising in other words. This also creates backlinks to your website. When you post a link, you are also giving permission (whether you know it or not) to receive confirmation e-mails back from the site owner.



What seems to happen though is many people see this as free advertising and get angry when, not only do they not see a flood of sales come pouring in, but they start receiving other people's offers. I know when the first time it happened to me, I couldn't figure out what was going on and was frustrated at the results.

Let's back up a moment and look at the bigger picture of what an FFA site is and its TRUE purpose. The true purpose of an FFA site is for the owner of that site to promote his/her business. It's really not just because he's a nice guy giving people a free advertising place. (If it were such a goldmine for pulling in sales, he would be doing it himself). That is just the bait, getting people to his site to post their links, thinking they are getting free advertising, so he can respond with "confirmation" of your link, and his business ad.

The confirmation emails you receive are not considered spam, as you had agreed to receive them for the privilege of posting on their site. Who reads these ads anyways? Is posting to FFA's a total waste of time then? Not necessarily, as you will get an occasional sale, people do go back and post repeated ads and sometimes take a quick look while trying to see where their links are.

So what's the answer? Get your own FFA site to promote your business. There are many excellent resources out there. I have found from personal experience however,that many of the services offering FFA's sites, offer a free version or a paid upgrade. The phrase "You get what you pay for" comes to mind with these. I've used several kinds and found that the paid upgrades more than paid for themselves in sales. Shop around however to compare between companies.

Many things can be promoted through FFA sites, information products, crafts, vitamins, and anything else you are selling. If you don't have traffic coming to your site, it doesn't matter how great what you have is, you won't have sales. These sites provide methods to get traffic to your site. Free classified websites work in pretty much the same concept and can be another method worth pursuing.