The easiest way to keep track of information about your customers, and acquire the information you need to maximize your business profits is to use jewelry store software. By entering information on your computer, you can create detailed ?Rolodex? information about your customers, their preferences, and keep track of what and how they purchase from you. You can collect and organize other data, generate and analyze reports, and learn how to better market your jewelry for maximum profits.
In almost any store where you shop, you will be asked at check-out for your name or telephone number, or if you have a store card. Most people comply and whip out that card, because it entitles them to sale prices or special discounts. The requested information or the card keeps track of customer purchases, and the information is automatically entered into the store's database. The collected data is used to determine and implement more productive marketing strategies.
Use your jewelry store software to create an account for each customer. Along with the usual name, address and phone number, enter the following information:
?E-mail addresses
?Product purchased
?Purchase price
?Services, including repairs and appraisals
?Purchases of warranties and insurance
?Style preferences
?Special requests for items of information
Jewelry store software allows you to see market trends and conditions that are relevant to your business. The reports it generates are:
?Individual product sales volumes
?Rate of returns and repairs for each product line
?The average price of all items sold
?Prices that generate the most sales in each product line
You can use the data you collect to generate several different other reports that will help you in assessing and implementing marketing strategies.
Jewelry store software shows you the problem areas in your business so you can know how to set goals to keep your business healthy. For instance, to increase profits, you may set the following goals:
?Increase the sales of a certain type of product, perhaps Celtic bracelets, by 5% per month over the next 3 months
?Decrease inventory of slower moving items by 15% over the next 7 months
?Implement a strategy that will increase the rate of repeat customer sales
?Lower the rate of returned items by 35% over the next 4 months
With experience in analyzing the data generated by jewelry store software, you'll be able to spot your problem areas and where to focus to keep better selling products in that category. Marking the trends and implementing strategies to move your business forward make all the difference between having a profitable shop and just having a studio that barely covers the costs of your business.
The Source Jewelry Store
In a small market place in Thailand, a jewelry shop has become popular in the area. However this popularity has caused a number of theft incidents and armed robberies to occur in the past two years. The managers of the shop have finally decided to install a set of security cameras for their protection as well as the protection of the customers and products. Their investment turned out to be a very smart step to take as we will see from the incident below.
On an ordinary business day, and after the installation of the security cameras system, the surveillance video shows three young men who calmly entered the store. It appears that they have a piece of jewelry that they want to exchange for a better design. They approach the jewelry counter but one can clearly see that their attention lies elsewhere. They suspiciously look around casing the store. The transaction is completed without incident. Before the men leave the store they continue to chat in a low voice while looking at every corner of the store, especially the jewelry displays behind clerks. The men finally exit the store quietly, only to return a few minutes later, but this time they were all wearing masks and two of them were armed with AK 47s.
One can clearly see from the video that the only difference between the previous three men and the later is the masks and the guns; they never even bothered to change their clothes. In order to quickly grab the attention of everybody in the store and make them surrender without resistance they fire wildly near the direction of the customers, the terrified workers ducked for cover. The bullets missed one of the attendants by inches as she quickly ducked her head under the jewelry cases. As the two armed bandits continued to guard the entrance and unleash a rain of terror on the customer and attendants, the other unarmed thief grabbed the gold the gold from every location that he could get his hands on.
One can also realize form the surveillance video that the two armed accomplices eased the job of their third friend by shooting the glass jewelry cases so that the third thief can quickly grab the gold without having to break the glass first. Surprisingly this life-time seaming ordeal took only 45 seconds to occur. The gun wielding gangsters escaped the store with jewelry valued at close to eighty thousand US dollars but at least no one is injured in this vicious surprise attack. Furthermore, due to the stupidity of these bandits the police was quickly able to identify them from the earlier recorded surveillance video when they first came into the store unmasked. They were later captured and the jewelry was safely returned to the store. The security cameras proved to deserve every penny that was spent on them. And this is the case with all security cameras; they continue to pay for their price over and over again by preventing attacks and corrupting the evil schemes of criminals for years on.
Both Gary Capps & Yahya Allababidi are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Gary Capps has sinced written about articles on various topics from Jewelry, Home Based Business and Jewelry. Gary Capps is the general manager of Beading-Software.com. through our website. Gary Capps's top article generates over 4400 views. to your Favourites.
Yahya Allababidi has sinced written about articles on various topics from Jewelry, Computers and The Internet and Culture and Society. Call 1-877-92M-CCTV now, or visit us at to customize your video surveillance system complete with security cameras.. Yahya Allababidi's top article generates over 9900 views. to your Favourites.
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