Is there any real explanation why so many people fail in MLM and home based businesses? Absolutely. There are specific reasons for all (not most, or even some) failure in Multi Level Marketing, MLM, Network Marketing, and even in Direct Sales. Nothing happens by chance. For every action, there is a reaction. I think we are all painfully aware that action, or even lack of action results in consequences-for better or for worse.



So let's get down to it! One of the biggest reasons some many people fail in MLM and traditional Network Marketing companies is that they blindly follow the advice of the up-line and even their own company! Let's get even more specific. Most if not every MLM out there direct people to make a list of their family and friends (their warm market), then go chase those people down with their opportunity or product, or both. Once people have wreaked havoc on their poor unsuspecting family and friends, they are then directed to go out and buy leads (cold market). Thus we come to our first reason:

REASON #1:

People fail in MLM because they don't go after targeted leads. Most peoples' family and friends are not good leads-plain and simple. Second, when people buy leads they are not only wasting their money, but also asking for a serious case of aggravation and frustration. Calling people relentlessly on the phone (smiling and dialing) is a ridiculous waste of time. Unless you are attracting targeted leads (people who already have expressed an interest in what you have to offer), you won't get very far.

Reason #2:

Let's face it-people don't like to be sold-they like to buy. People in these traditional Network Marketing companies are brainwashed into thinking that you must try to offer your product or opportunity to anyone breathing (as if they weren't already bombarded with hundreds of advertisements every day). In reality, that is getting the cart before the horse. The age-old principle of selling involves getting someone else to do what you want them to do. Successful marketers know a little secret (actually a great big one): you don't try to convince someone else that they need your product. You find out what needs are already in the marketplace, and then go meet that need. The difference between the two may not sound so big to most people, however one yields frustration and the other yields big rewards!

Reason #3:

No leverage. The facts are most people don't even know what leverage really means. In business, it simply means doing work one time, yet reaping the reward of that work over and over. I'll give you an example of leverage in business: this article. You see, I wrote this article one time, yet it continually works for me over, and over and over! Get the idea. There are so many ways to significantly reduce your work load that once you start applying this principle, you'll wonder how you ever survived (or succeeded) without it!