But what does this look like, you ask?



Before I answer that, there is an important key to understand about people who will be interested in your products: People will pay different prices for the same content packaged in different ways.

Let me explain. I purchased a book called Think and Grow Rich for $9.97. Even though I was very interested in the topic, I didn't get around to reading it. I later found the same book on CD, and I gladly paid $97 for it so I could listen to it in my car.

This was the same content, but a different price and different value to me as a customer.

Here's what the value ladder looks like:

* The bottom step of the ladder is text'an e-book or a hard copy book. People will pay the least amount of money for a book, and it will probably cost you much time and effort to write it. For example, I'm writing a book right now that we'll sell for about $15 online.

* The next step is audio. Same content, but people will pay a little more because it's. In other words I jump up from a book to CD courses. With a little more depth to the teaching, we sell courses from $97 to $997 depending if it's a one-CD or 15-CD teaching.

* The next step on the value ladder is video. Here people can watch the presentation, see the power point slides, and watch you give examples on DVD. And, yes, they're willing to pay more for that.

* Next come seminars. This is a live setting where people can ask questions, and you can explain things better in response. You provide more value, and you can charge more for it.

* The next step is live training, like one-on-one coaching. People have one-on-one access to a coach, which means again higher value.

* Then you can become a business partner with others. For example, in our partnership program, I'm a business partner with nine people. I've got some skin in the game. I want to make sure they succeed because when they make money, I make money.

* The final step is ownership. You can do franchising?provide the opportunity for people to own parts of your company. Obviously the price increases as the value you provide increases.

Do you see how powerful this model can be? You provide more and more value along this ascension ladder. The higher you climb, the better the value your customers get, and the better the profit you receive.