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The Value Of Sport

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The work force, particularly professional and staff employees, are becoming more mobile. In the 1970's, the average person had seven employers during their working careers. By 2005, the Bureau of Labor Statistics found that the average worker born late in the baby boom, had 10.5 employers by the age of 40. This means that many companies are hiring many more people from the outside than they have in the past. The issue becomes the value of experiences that potential employees have had with other companies.



In a paper published in June, 2008, Wharton management professor Nancy Rothbard, along with co-authors Gina Dokko on NYU's Stern School of Business and Steffanie L. Wilk of Ohio State's Fisher School of Business, researched the relationship between prior experience and performance in the current job. Results from prior studies showed inconclusive results, despite the commonly held belief that prior experience develops knowledge and skills which positively impact performance.

The research found that employees were bringing more than just acquired knowledge and skills to the new job. They were also bringing attitudes and habits learned in another jobs to the new jobs. The longer that a person is part of an organization, the more that the person's behavior reflects the norms and values of that organization. The research found that while experience in the form of knowledge and skills positively impacted performance in a new job, experience in the form of attitudes and habits actually had a negative impact on performance. The values and attitudes that an employee picks up in one job are not easily shed when they move to a new job. As one manager is quoted in the paper, “People are weighed down by the baggage they bring in.”

When interviewing and considering experienced candidates, it is essential to gather as much information as possible about the culture and practices of the organization that the candidate is coming from. People who come from a culture radically different from the culture of the hiring organization have a low probability of success, according to the research.

If an experienced person is hired, it is important that they be given appropriate training and mentoring in order to fit into the new company. Just because someone comes into a company with a wealth of experience, doesn't mean that they don't need any training.

In my experience, most attention in the hiring process is spent finding people with the best skills and knowledge to do the job. Interviewing is slanted to find out what a person knows (knowledge) and how the person uses the knowledge (skills).

Then the next question to ask is “Why do most people get into performance problems?” The answer is not their skills and knowledge, but rather their attitudes and habits. Again many job interviewers spend little time try to understand the person's attitudes and work habits. Organizations would have a better success rate in employee retention if they spent most of the time in face-to-face interviews asking the questions that address attitudes and habits. The technique is Behavior Based Questions.

So remember when you are hiring “experience” you are not only getting skills and knowledge, but also attitudes and habits as well. Make sure you have a clear picture of the total experience the person is bring to your organization.
The Value Of Sport
A lot of massage therapists are unaware of their clients' value, which is something you do need to be aware of. It is vital to know their massage value in order to maximize the effectiveness of your treatments and get the most from what you do and how you operate your massage business. Many massage therapists believe all their clients are equally valuable and are grateful for any business they receive. You need to think in a different way, in order to maximize your business and know which clients are more "valuable" than others.

Ask yourself the following questions:

• Do you have clients who show up late or cancel their appointments at the last minute?

• Do you have clients who never refer others?

• Do you have clients who never tip you?

• Do you have clients who only use your services when you offer a special discount?

If you have clients such as the above, it is essential to know that they might be taking away value from your business, rather than adding to it. If I were to suggest that you might not want this type of client on your books you might think, "Of course I do - a client is a client!" But this is not always the case. You need to look at the bigger picture. Just because you trim down your client base, this doesn't mean you're shooting yourself in the foot. If someone takes away from your business rather than adding to it, this is bad for business. Someone not showing up or only using you when you have a special offer on isn't a valued customer. They are a drain on what you are offering and if they don't use their booked slot, you could have a valued customer in their place, who will show up, will pay and will probably tip and rebook.

Knowing the value of your clients will help you identify clients who truly appreciate your work and the service you offer. If you have clients who do any of the above negative things, it negatively impacts your business, taking up your energy which you could be spending on more appreciative customers.

If you are aware of the massage value of your clients, this will help you with your marketing tactics. Let's say one of your customers doesn't show up for their massage because they were stuck in traffic. Do you charge that person for the treatment or not? If you have a client database, you might find out that the client in question visits you 10 times a year (almost always on time), has been using your services for 3 years, has a 60 minute massage each time and usually gives you a $10 tip. You can work out that this client represents someone who spends $2400 in their time as your client. Knowing this, you might let them off payment for the one missed session, in the knowledge they will continue to be a regular client who uses your services. The person will also feel bad about letting you down and delighted that they don't have to pay for their missed session. This is an example good customer relations. Your valued client will also value you and your services more.

Now, the question is this: would you make the same exception for a client who comes in twice a year for a 30 minute massage, never tips and usually arrives late? Are you going to let a client like this disrupt your schedule and your business? Is this person still a "valued client"? Or would their slot be better filled with someone like the client in the first example?

Knowing the true massage value of your clients will help you to boost your business and attract valuable clients.

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About Author
Both Ryan Scholz & Robert Vignoli are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Ryan Scholz has sinced written about articles on various topics from Leadership, Team Building and Leadership. Ryan Scholz works with leaders whose success is dependent on getting commitment and high performance from others. He is author of Turning Potential into Action: Eight Principles for Creating a Highly Engaged Work Place. For more information, visit his web. Ryan Scholz's top article generates over 6600 views. to your Favourites.

Robert Vignoli has sinced written about articles on various topics from Massage, Build Muscle and Massage. Robert C. Vignoli has been a massage therapist for over 10 years and is an expert in cutting edge . He currently co-owns Roman Paradigm. Robert Vignoli's top article generates over 33100 views. to your Favourites.
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