There are many forms of jewellery, the most popular are necklaces, bracelets, rings and ear rings. There are also different categories: designer and custom jewellery, antique or vintage jewellery, fashion and even body jewellery such as nose and bellybutton rings.



Custom jewellery is so called because it is handcrafted for a particular wearer. It can fall into the fine jewellery category if precious metals and gems are used. Additionally, it can be considered designer jewellery if it is a unique creation.

Fashion jewellery appeals to a broader market. It is both stylish and affordable as little or no genuine materials are used. It is often made of beads or a combination of alloy metal or pewter, glass or acrylic beads, and gemstones. Sometimes less expensive gems such as freshwater pearls, coral or amber are used.

Things to consider before you choose

Decide what type of jewellery - necklace or a pair of ear rings?

Decide on the budget and materials - diamonds, pearls or beads?

Find out whether she is allergic to any materials eg silver

Checking that Online Retailer is Reputable

RETAIL PREMISES ADDRESS - Check for a physical address with street name and postcode. Avoid websites with just a PO Box number.

TELEPHONE NUMBER - Look for a landline or 0845 / 0800 number. Make contact with customer services and avoid websites which only provide a mobile number.

EMAIL ADDRESS - Send an email outlining your requirements. If this comes back as undeliverable, leave the site.

COMPANY DETAILS - Look for a UK company registration and VAT numbers which should be clearly displayed on the website. Also, check their details on the Companies House website.

CREDENTIALS - Ensure the company is a member of an industry trade association. Look also for any consumer protection schemes offered.

PAYMENT - Payment should be via a secure encrypted server, and be managed in conjunction with a major UK banking establishments. If only cheque or cash is accepted, leave the site!

MONEY BACK GUARANTEE - According to EU Distance Selling Regulations, the company should offer a money back guarantee of 7 days minimum.

Jewellery Certification

A certificate will confirm that your purchase is the genuine article. For example, a diamond certificate from a reputable laboratory will contain a complete quality description including information on shape, weight, clarity, fluorescence, colour grade, measurements, proportions and finish grade.

Conclusion

Jewellery is an excellent choice of gift. By following the abovementioned precautions, buying jewellery online should be both a safe and a secure experience. Understanding the recipient's likes and dislikes is of course essential in making an informed purchase. Having decided upon the type of jewellery you wish to purchase, there are numerous ways in which you can -- and should -- check the reputation and credentials of a given retailer.