Those who make computers their career – programmers, Web designers, technicians and the rest – obviously have less “computer issues” than most people do. What may not be as obvious are the reasons why this happens. They may be simpler than you think. By following a few common sense rules, the quality of the time you spend on the computer, for business or for leisure, can improve significantly, your productivity can grow and you can eliminate substantial hassles.
In this article, we'll take a look at one simple way that can help you avoid some common issues that affect today's computer users: loss of performance, errors, “crashes,” spam, invasion of privacy and identity theft, all caused by seemingly harmless and useful things that we voluntarily download from the Internet.
We all enjoy customizing our computers, lending them a drop of our personalities. We often do this through our use of customized screensavers, wallpapers, cursors and icons, to name a few. Also, there are many apparently handy “utilities” (desktop weather programs, useful toolbars, fancy clocks, etc.) that many of us use. While there is nothing inherently wrong with using all these things, a lot of caution should be exercised as to where they come from and what else might be in the package. That adorable little butterfly cursor you just downloaded might just be the carrier of other software, possibly intending to track your online activities in order to serve you advertising based on your interests, use your computer to send itself to others, log your keystrokes (usernames and passwords included) and send them to its maker, dial a pay phone number from your phone line or inundate you with pop-ups, at the same time draining your computer's resources. How do you avoid all this?
Check Your Sources
One of the things to keep in mind if you wish to keep your computer safe from what is usually referred to as “malware” (viruses, spyware, adware, etc.) is that you should never download anything from sources that you don't trust. It's one thing to download a screensaver from NationalGeographic.com or ComedyCentral.com versus downloading screensavers from JoesScreensaverEmporium.com. Using reputable sources translates into an extra layer of security.
That, however, is not to say that small websites don't provide good and harmless downloads. Indeed, the Web is full of small, legitimate websites that offer more downloads than large, corporate websites ever could. But make sure you research the specific website from which you are tempted to download something. You can search information about it in Google and see if there are any complaints. If others have had any issues with it, you will usually easily find their objections on the Web.
Avoid Certain File Types
The second thing to remember is that there's almost no legitimate reason for a cursor, wallpaper or screensaver to be packaged as an executable file. That is, it should almost never come as a download with the extension .exe. The extension is the last group of characters (usually three) after the last dot (.) in the name of the file you're downloading. Extensions are always the last part of the file name. Every time you download something (by either saving the file on your computer or “running” it), your browser should show you the extension at the end of the file name that you are downloading.
Remember that there are legitimate .exe files. Most of them are. But make sure you trust the source of your download before getting anything with the extension .exe on your computer. The same applies for compressed files (e.g..zip, .rar, .gz, .iso, etc.)
Here are a few file types that should be safe to download: .jpg, .jpeg, .gif, .png (all for images), .scr (for screensavers), .ico (for icons) and .cur (for cursors).
Follow these tips and you will greatly reduce the chances of enthusiastically infecting your computer with unwanted software.
Never Use the “Useful” Toolbars
Well, almost never. There are some toolbars that are actually useful and that you could use if you're not worried about wasting computer resources. If you have a powerful machine, you shouldn't lose any sleep about the resources a toolbar is using. They're insignificant compared to the total capacity of your computer. If, on the other hand, you're experiencing low performance and slow speed on your computer, it would probably be a good idea to uninstall any toolbars that you can live without. The last thing you need on your overworked and under-equipped computer is a charming toolbar that further drains it of its resources. Same applies for all other programs that are not necessary to you. Keep it down to the bare necessities and your computer will reward you with improved performance.
Of course, just as with other programs you get off the Web, you should be extremely cautious as to where they come from. Yahoo's or Google's toolbars will probably only slow you down and take away from your screen space. There aren't any other dangers to using toolbars from reputable Internet companies, if you don't mind that some of them (for instance, Alexa's), anonymously track your browsing activities.
Things To Do On The Web
Brick-and-mortar stores often change displays, move goods around, and put impulse items beside checkouts. The reason behind these changes is they're analyzing customer traffic and studying behavioral patterns to understand how consumers shop. As an online retailer, you need to study your customer traffic as well in order to increase sales.
Listen: Your Customers Are Talking
There are a number of web traffic analytics companies, such as http://OneStat.com and http://StatCounter.com, that analyze your customers' shopping patterns. They follow your customers' clicks to and through your web pages and provide you with valuable info on how your customers experience your website:
1. You see which keywords bring you, not only the most hits, but also the highest conversion rates. People often find the generic words they use bring them a great deal of traffic, but that traffic averages a shorter stay on the site. The longer people spend on your site, the more likely they are to buy something. Analyzing that data allows you to see which keywords are effective for you.
2. You see the average amount of time users spend on your site. Due to latent conversion, this is a good indicator of how business will be in the coming months. If your users are taking their time, looking at things carefully, that tells you they're really interested and will likely come back to complete the transaction.
3. You see if your traffic's leaving as soon as they hit your landing page'if they are, you know you have a problem. As soon as users get there, you want to reinforce to them they're in the right place. Says John Marshall, founder and CEO of http://ClickTracks.com, "Make sure the keyword the user clicked is associated with, and strongly connected to the copy in that landing page, and throughout the experience... Just paying attention to that could probably get you a 20% to 50% improvement in your conversion rate."
4. You see where people are exiting your site. This is especially important when you have customers leaving in the middle of checkout. If you see a high rate of users, with full shopping carts, leaving on a particular page, you can pinpoint what's costing you sales:
? If they're exiting on the page where you explain shipping costs, you might see your shipping appears higher than your competitors'.
? If they're leaving halfway through filling out the buyer's information, you might consider that your buyer questionnaire's too long.
Web analytics puts you in a position to see what's working on your website and what isn't. It's a way to see where you need to make changes and then measure how effective those changes are.
Both Barbara Theodosiou & By Chris Malta & Robin Cowie are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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