Meeting supplier payment demands is one of the biggest challenges that owners and their sales people have. Your suppliers want to get paid immediately or upon delivery. Your commercial clients want to pay you 30 to 60 days after receipt. The math does not work and you're left in the middle. Unless you have a well heeled bank account, your options may appear limited.
If you are like most business owners, your next call will be to your banker. And unless your business has solid financials, three years worth of audited financial reports and a lot of collateral, there is little chance that the bank will offer any business financing. Even the now common letter of credit requires the same bank underwriting criteria as a loan. This puts it outside the reach of small and medium sized companies. So, where can you obtain working capital if you have a strong sales potential but lack the funds to turn the potential into reality?
There is a little known form of financing that allows you to use your purchase orders (from good customers) as financial collateral. It's called purchase order financing and your bank probably does not offer it. Purchase order funding enables you to deliver on your large orders from your best customers and enables you to make those sales. It's easy to qualify for and is available to small and medium sized businesses. It is available to those businesses that have no apparent collateral, except a roster of strong customers.
The arrangement is fairly simple. Once you have a purchase order, the financing company provides your suppliers with a letter of credit that guarantees their payment. With the letter of credit in place, your suppliers can deliver the product to your clients, usually by drop shipping it, and you can close the sale. Then it's a matter of waiting 30 to 60 days for the customer to pay their invoice and the transaction between you and the financing company is then settled.
Purchase order financing can be a great tool that allows distributors, wholesalers, product suppliers and trading companies to grow beyond their expectations, by capitalizing on their purchase orders.
Now the question is – if you had unlimited working capital, how many sales could you close?
This Tool Will Help
Building an e-commerce Website for your brand is easy: All it takes is a writer, a designer, and someone who knows the nitty-gritty of putting a site live. Strengthening up on Web presence, getting people to visit and bookmark your site, and instilling confidence in them to buy from your online store is something else. While the first takes less than a week to accomplish, building visibility online does not happen overnight and involves a lot of hard work. There are many tools to strengthen your Web presence. Promo items are one of them.
Custom shirts, stress balls, ballpoint pens, notepads, bumper stickers, and jackets are some of the many promo items you can use to market your site. Imprint these promo items with your Website's URL and use them as a gift to people who register with your site. People are more likely to put in a good word as a return gesture.
Holding a contest is also a good way to build traffic for your site. Everybody enjoys contests, and people will be encouraged to join especially if there are interesting promo items up as prizes. Use social networking sites such as Facebook, Multiply, or Myspace to promote your site's contest. If you already have an existing e-mail marketing provider, you can maximize newsletters to help bring in visitors to your site and offer promo items to new subscribers.
Another thing you can do?and one that is equally effective'is raffling off promo items to your newsletter subscribers or new registrants to your site. Your company blog, assuming it has a higher readership, can help forward traffic to your e-commerce site. Brand visibility does not happen overnight, and promo items aren't the only tool that will help you strengthen your presence. It takes time, effort, clear goals, and persistence to get somewhere.
Both Marco Terry & Rachael Starks are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Marco Terry has sinced written about articles on various topics from Debts Loans, Business Loans and Finances. . Marco Terry's top article generates over 60500 views. to your Favourites.
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