You have a fantastic email list, hard won through clever marketing, effective squeeze pages that funnel your subscribers into your databases, and hundreds of hours of work. And now, you feel you are ready to start making money by selling to your subscribers. Proceed, but first read and learn how to avoid the three most common ways to kill your email lists.



Tip #1 - Continually pushing the product you are promoting is an easy way to destroy your e-mail list. An e-mail list should not be used for product promotion as it was designed for pre-selling. There is a distinct difference between promotion and pre-selling. The intent of an e-mail list is to educated potential buyers and help them to become interested in the product. Once you have their interest you can direct them to the product sales page and have it do the selling for you.

Tip number two is that if you want to ruin your e-mail lists, amplifying every single aspect of the product you're try to push is a good way to do it. When you hype something up too much, it either sounds to good to be true or does not sound sincere. Rather then hyping the product up, you should be truthful; expressing concern for both product and the needs and beliefs of the reader. Enthusiastic personal (and truthful) claims to the product's abilities go along way in gaining the trust and confidence of your audience. If you use the truth instead of hype, you'll find that time and time again it is the truth that is the method that will successfully promote the product and keep your hard-earned email list.

Tip #3 - Grammar, grammar, grammar! Probably the best way to kill your list is to simply make it unreadable. For God's sake, use a spellchecker or at least have someone proofread your emails before you send them out to your list. Lord knows that I've received hundreds of emails from proclaimed top internet marketing 'gurus' and they were just too irritating to read. Spend some time getting your message across properly and it will repay you one hundred times over.

Ultimately, you want your list to thrive and grow each and every day.