In another article, I talked about using audio to collect testimonials on your website. There are many other ways to use audio as well. Audio has proven itself to be a "Ninja weapon" for boosting conversions when used properly in your marketing. If you do it properly, it will almost without fail boost sales.



The best news is that it's easy to add audio to your site. By adding it to just three pages, you will boost conversions and make more sales.

The best audio tool that I have found is the Audio Generator at this site: http://newaudiomarketing.com. It's easy to use and very powerful. You don't just have to add audio to three areas of your site - most people end up adding even more audio once they find out how easy it really is!

Here are three places to use audio for better conversions:

Your squeeze page. Just record the copy that is already on your squeeze page. You can try something like, "Hi, this is Ray Edwards, and welcome to my site. I can't wait to tell you all about my copywriting services, and how I can increase your sales, reduce returns, and help you build your business. To find out more, just fill in your name and e-mail address below, then click the submit button." That's a quick example off the top of my head, to give you an idea of how it should sound. Make your audio play automatically on this page. You may annoy a few people, but you will sell to a whole lot more. I've personally tested this for my clients' websites - clients like Jack Canfield, Mark Victor Hansen, and Alex Mandossian. In almost every case, autoplay leads to higher opt-in rates.

Your sales page. Add audio to the "Guarantee" section of your sales page. People feel more comfortable if they can hear you talking about your guarantee in your own voice, and this will give you a huge boost in conversions.

Your order page. Sounds crazy? It's not. I recommend autoplay on this page too. When people click the "Buy" button to get to the order page, include a brief audio clip: "Congratulations on making a great decision. Don't forget, you get all these benefits when you act right now. Simply fill out your name and billing information. Make sure you double-check your credit card information for accuracy, then click the submit button." An audio feed here gives you more completed orders.