I deal in software products and ebooks that can be downloaded from the internet. The bulk of the orders that I receive are from customers that have made at least one previous purchase, either from ezine advertising or from my follow up emails after their previous purchase. A significant number are from people that I have had no previous contact with. They come from my viral marketing campaign. They get the same treatment as any other purchaser. As follows.
When someone makes their first purchase
1. I send a ?thank-you? note stating how much I value their custom. An offer of a freebie will often draw them back to my website to see what other products I have to offer.
2. After a bout a week to ten days I contact them again with a different freebie and ask them to opt in to my regular mailing list..
3. I make sure that all of my freebies have links back to either my website or one of my products somewhere inside. I always give the customer the right to give away or sell the freebie to their visitors and customers. This ensures that my links get spread far and wide throughout the ?net.
4. Once a customer has opted-in to my mailing list, I email them on a regular basis. (I find once a month to be reasonable.) In every email, I offer another freebie plus the offer of my latest product. A polite request for them to visit my website on each occasion keeps my list of other products fresh in their minds.
5. I send my customers a freebie every month, twelve freebies a year with my links inside, being distributed across the net by my customers. Then again by their customers, and so on. My name and my products are spreading like a virus throughout the world.
Extras. If you have the time I would advise the setting up of a newsletter. There is nothing better for keeping your name and products fresh in peoples minds.
People who have never purchased anything from you can receive your newsletter. They will have access to your freebies with your links inside to be given or sold to their visitors and customers increasing the spread of your name and products even more. The more freebies that you can give away, the more sales you will eventually make. You can even put a link back to your newsletter in the freebies, as well as links to your products.
When I mention freebies, I am talking about high quality products that the average person would be willing to pay real money for. A book or piece of software that is out of date or is of no real value will kill your business before you can even get started. If you want the best response, use only the very best products. There is nothing worse for your business than a disappointed customer. Homer. (Not the poet.)
P.S. Always be sure to state the true retail value of the freebies. Tell the truth. Don't exaggerate.
Copyright 2006 Homer Farey
Ti Lets Get Away
I think most of us have at some point in our lives. Some how we forget to feed the little piggy. And, like most neglected “pets”, your piggy bank will disappear if you don't feed it. A personal budget is important to create financial independence and setting goals for feeding that “piggy bank” should be an important part of your budget!
The most successful financial plans allow you to INVEST IN YOURSELF! It just makes good sense. A plan to build financial security should always be considered essential to any budget.
Even if you're on a plan to reduce debt, you need to include plans to build a foundation for future financial security. A good savings routine and variable expense account are essential to building a strong foundation for financial independence.
A variable expense allowance in the budget is important to save for those expenses that seem to “hit us unexpectedly”. Funny thing is, we know these expenses will occur. They are an inevitable fact of finances for most of us. So, why do we call them unexpected? I can't explain why, but there are many of us who make this very BIG mistake in our budgeting.
Some expenses don't occur monthly. Some are paid out every now and then, quarterly, yearly, or bi-monthly, or semi-annually. These are expenses like car insurance and maintenance, home insurance and maintenance, property taxes, income taxes, medical expenses (prescriptions, deductibles, co-pays), pet care, school expenses (supplies, trips, activity fees, books), and clothing. Some of these are huge expenses that can put a ripple in any good budget if not planned for.
Most of us have good intentions, but it's easy to fall prey to the credit card companies without a plan to cover all of these “unexpected” expenses. The term still makes me chuckle. I mean, don't we “expect” to wear clothes? It's even funnier to me knowing that I was guilty of this very thing. Poor Planning! Not expecting what should be expected.
Lesson ……….Don't forget about this expenses in your budget. They will sabotage the best of intentions!
The other essential ingredient to a successful budget is a savings plan. A good savings plan should have a goal to reach at least the minimum amount necessary for you to survive for a three to four month period. It may take time, but this a strategy that provides a fail safe against a financial crisis. Crisis such as serious illness or job loss.
Trying to save money by cutting your savings budget out will eventually backfire on you. It is essential to build financial security, in order to remain debt free, you must not compromise your savings expense.
Only if there is no way to avoid it should you reduce the amount of your monthly savings commitment.
Start with 2-4% of your monthly income if you have to. A little is better than nothing, and then you can build it up from there to at least 10% of income as funds become available.
Some Important Points:
Applying extra funds to your debt first will not help you gain financial security. Emergency savings and variable expense savings goals should be met before debt is reduced in order to remain debt free.
After all, these sources will be the foundation you will fall back on in order to remain debt free. If you can build a reserve for emergencies you won't have to use those nasty credit cards. This is an important defense that builds financial security.
If you use a good debt reduction plan, debt will reduce, and in a reasonable amount of time. As long as you stop creating debt. Just be patient.
Paying more on your debt, instead of saving, is not going to help you pay for that major car repair when the car breaks down. It will most likely do the opposite of your intended plan and send you running for the credit card to bail out.
Of course once you have reached your goals for savings and your variable expense account, then you should start applying extra funds to your debt reduction plan.
Using money saving tips reduces expenses in your budget in an effort to help you build that financial security. Through saving money on everyday expenses and living a frugal lifestyle, you free up monies to apply to your savings and variable expense account. These are the defenses that build a strong foundation for your financial independence.
These "defenses" prepare for the inevitable expenses that will arise. Many of us had just forgotten to plan correctly for these types of expenses. That's how we got in the "big red mess" to begin with. Properly preparing for necessary variable expenses is your defense against feeling the need to use the credit cards.
Once you have balanced your expenses with your income, you have created a Budget for Debt Free Living. Congratulations! You are on your way to financial freedom and security. Enjoy! This concept is simply “living within your means.” Something that many of us in today's “plastic society” have forgotten to do.
Both Homer Farey & Cheryl Johnson are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Homer Farey has sinced written about articles on various topics from Writing, Computers and The Internet and Viral Marketing. By-line.Homer sells and gives away software and e-books on line. He is also a member of a number of affiliate programs that he joined when he first came onto the net. He finds them too lucrative to even think of giving them up. If you would like to know w. Homer Farey's top article generates over 33100 views. to your Favourites.
Cheryl Johnson has sinced written about articles on various topics from Debts Loans, Finances and Credit Cards. . Cheryl Johnson's top article generates over 673000 views. to your Favourites.
Call " Put Option Lastly, it is important to note the unlimited potential risk inherent in the sale of an option, compared to the fixed risk of an option purchase