We'll look at these questions and more. Bum marketing is just a type of article marketing. It is called bum marketing because, the author of the term says, it is a method that even a bum off the street can do. It is article marketing, but with a twist.



What is article marketing? It is simply a method where you write articles based on a topic, using keywords you have researched. You include your resource box to give readers the opportunity to click on your links to go to your website or blog for more information and ultimately to buy your product or affiliate product.

What is the difference between article marketing and bum marketing? The main difference is the focus. In article marketing, the idea is to get the author's website on the main page of search engines, thus enabling you to increase search engine traffic. In bum marketing, the idea is to get the article on the main page. This is much easier than getting the website to the main page. This is because Google loves rich content, and since article directories provide this content, they rank on the main page. If you place your articles in directories, as bum marketing focuses on, you will use the ranking of the article directories to your advantage.

Tips for using bum marketing in your advertising campaign include:

1. Find a lucrative niche, balancing between popularity and competitiveness.

2. Find a product for this niche. Information products can be found through Clickbank. You may have your own product, but can make money just promoting other's products.

3. Write at least ten articles based on these keywords and products.

4. Write killer titles for each article. The title should include the keyword or keyword phrase just as you researched it.

5. Create a blog account and blog related to your topics. Include a link to your affiliate product in the blog.

6. Create great resource boxes with your personal information in them. Create more than one. Link to your blog in the resource box.

7. Submit your articles to article directories, varying the resource boxes that all point to the product that relates to your article. Make sure the product and the article content relate.

8. Repeat the above steps with a new product, blog, and articles.

The steps above are just an overview of the topic. Learn as much as you can about each one, searching for all the information you can glean about each in order to use the tip to the fullest possible.

Article writing is not hard. It seems intimidating at first, but as you work through it, things become easier. You don't have to be a great writer, and don't even have to have excellent grammar. However, to be seen as a professional, you should strive to write as well and as correctly as you possibly can. You will get better as you repeat these steps.

Bum marketing is simply article marketing taken up a notch, made easier and more to the point. The goal is not to get to the top of the search engine pages with your site. It is simply to have your article on that page. Then, surfers looking for your keyword information will click on your article, and will ultimately be led to your affiliate site to buy your product.

Though you might not make a lot of money with each article, the sheer volume of all the articles your write will bring you a lucrative income. Just a dollar or two on each article, earned daily due to click throughs, can lead to a good income without much effort.

Another source of income using this method is through paid ads shown on your article site. Getting involved in paid for ads will bring a small but consistent additional source of income.

Additionally to sales you might get, you can build a huge mailing list by offering a free report or newsletter that people sign up for. As any marketer knows, a mailing list is a gold mine. So, even if you don't strive for sales, at least give the opportunity for readers to sign up for your newsletter or free report.