Many party plan merchandisers also use a letter. They write a letter extolling the fun and excitement of the parties, explaining briefly the opportunities to receive free gifts of their choice or big commission checks. Then they invite the letter recipients to call for complete details on how they can stage a party. These letters are usually printed in volume, and then slipped inside the covers of the catalogue these merchandisers give to each person attending the parties. Sometimes these letters are handed to each guest as the party breaks up.



Some party plan merchandisers also run small classified ads in the area newspapers. Their advertising plays up the opportunities available to make regular commission checks (extra income) simply by holding parties in their homes. People interested are invited to phone for more details. Response to this kind of ad is generally very good, with the conversion rate better than sixty percent!

Most people tend to feel party plan merchandising is exclusive to women, but don't you believe it! It's true that women generally establish themselves more rapidly than men with this kind of sales operation, but over the long haul, there are just as many men operating successful party plan sales operations as there are women.

Men are usually not as adept in establishing social "chit-chat" relationships as women. Therefore, the man who wants in on the vast potential of party plan merchandising should consider working with a woman.

A husband and wife partnership is an ideal working arrangement. An acquaintance, girlfriend or relative will often work out just as successfully. The basic requirement is simply that the "couple" must function as a team, with the individual talents of one complementing those of the other.

Probably one of the greatest secrets of success with this kind of sales operation is that in order to make the sales, and talk about $400 parties, you must have the widest selection of merchandise possible.

Many beginners, not understanding that offering the potential buyers a wide and varied selection of items to choose from is what builds your profits in a hurry, base their entire merchandising plan around a selection that's of special interest or particularly appealing to themselves. It's all right to include the items that you especially like, but don't base your entire merchandise line on the things you like; you're selling to others, not yourself!

Most successful party plan merchandisers advise that you should display at least forty different items and more if you have the supplier contacts or the buying expertise. The actual decisions on which products to carry and display at your parties should be based upon these four factors: 1) The kinds of gift items, personal decor articles, and general merchandise the people in your area are buying; 2) The styles or fads currently in vogue in your area; 3) Contacts with enough sup pliers who can furnish you with the kind of merchandise your potential buyers want; 4) Your ability to shop among the various suppliers, and verify that you are getting the very best merchandise value obtainable.

Still another important point to consider before buying merchandise to display and sell: Do the prices you have to pay for your products wholesale allow you enough room for a reasonable profit when compared to your time and expense?

Do some market research relative to your ambitions; get answers to the questions we've set forth for you, and when you're satisfied that you understand the workings of Party Plan Merchandising, grab the opportunity and run with it!