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Tips To Grow Taller

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For wedding planners, personal referrals are one of the most effective ways to attract new business. After all, many of your customers will only use your services once. It's so important that they tell their cousins, sisters, best friends, and waitresses about the amazing experience they had with you, their wedding consultant.

When The Party's Over...

After the speeches have been made, the photos have been framed, and the dress has been sent to the cleaner, one of the most important jobs of the wedding planner begins. Maintaining contact with your bride after the wedding is an important step. Send her a card in the mail to let her know how much you enjoyed her special day. Give her a call to find out how about her view of the wedding celebration. Ask if there are any loose ends that need to be tied up with vendors. She'll be thrilled that you still care, even after the event is complete.

From One Bride to Another...

If your bride has had a positive experience with you (and we're betting she has), she'll likely be thrilled to give a glowing report of how wonderful her wedding was. Reading other peoples' testimonials probably helped her choose your services, so she'll likely be planning to support you anyway. Many brides will even send you a thank you card on their own initiative.

Sending a survey by email is a great way to obtain comments, and learn about ways you could develop your business. You can then use the bride's comments on your promotional material, your website, and your portfolio - just be sure to get her permission. You might even treat her to a coffee to have a "post mortum" on how everything went on her wedding day. This will not only make her feel like she is a high priority, but you will also gain some valuable insight into how you can improve your services - what worked, and what didn't. Let her know about any referral programs that you have in place. If you want, leave her with a lasting impression by picking up the tab.

Special Offerings

You might need to "sweeten the deal" a little to encourage brides to send their friends your way. Join forces with a local spa by offering discount coupons or a certificate on their services when a bride refers a friend.

When a new bride signs up with you, be sure to ask her if anyone referred your services to them. If the answer is yes, find out who it was - and send her a little personalized note with a spa certificate. Chances are, she'll love the gesture and send even more friends your way! You might also enter all referring brides in an annual draw to win a spa getaway or a fancy dinner out.

A Valuable Asset

Consider your previous brides a valuable base from which you can draw new clients. Be sure to keep all their contact information and be in touch whenever you can. Hosting an event in your home, at your office, or at a local venue can be a great way to attract new business. Invite past brides to come with a friend to see a new venue, have a lesson on wedding etiquette, or visit a local winery. Using a few or all of these ideas, you will meet potential new clients, stay in touch with potential referrers, and keep your name buzzing in the community.

Tips To Grow Taller

Link popularity, by definition, is a tool that search engines use to measure the quantity and quality of websites that link to your site. Search engines feel that if your website is mentioned on other sites, that gives it credibility and therefore should reflect positively on your ranking. This is the foundation of how Google determines where to rank websites on their search engine.

So the first thought that should be going through your head is how many websites currently have a link to your site.

Using Google Search Field, type in (link:www.yourdomain.com) you can do an analysis of the largest search engines to see what websites they find that link back to your website. Could there be more out there that the search engines just didn't pick up? Yes, but they don't matter because you only get credit from the search engine if they can find it.

You might be pleasantly surprised to find websites on the list that you've never heard of before and have no idea how or why they decided to link to you. But more often than not, you will find the number is probably low or possibly even zero.

So let's get the wrong way to approach link popularity out of the way first. Many years ago, when website designers and SEO companies caught wind of how search engines operate, they started adding their clients' website link to as many other sites as they could. Some even went so far as to create websites for the sole purpose of adding a client's link to them. The only content on these sites would be website links, and they came to be known as "link farms." Link farms are now frowned upon by the search engines because they aren't real indicators of popularity. The search engines will penalize you and perhaps kick your website off of their listing!

Another approach that you should shy away from is having your link displayed on any website, irrespective if it's content. It's not just about quantity, but quality. Search engines will look for how relevant a website is to your business. For example, let's say you own a catering company. A search engine will give you more credit for your link to be on an event planning website than on someone's car website. So to give yourself the best chance of being deemed popular by the search engines, you'll want to have you link on multiple websites that are real sites and have some sort of relevancy to your business.

Tips for Success

1. There are multiple ways to have your link added to a website. For example, you can write an article to be used as content for a website, and then place you link at the end of it.

2. You can submit a press release announcing something new about your business with the local press.

Create a page on social networking sites such as Facebook, MySpace, and or Diggs.

3. The Chamber of Commerce is a great resource when looking for websites to add your link to.

4. You can also offer a testimonial to a website whose product or service you've used, with, of course, a link to your website included at the end of it.

5. Remember, the popularity of the websites that link to you is also important. If you know of some websites that receive a lot of traffic, make those a priority!

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About Author

Both Mary W Brophy & Ron Brown are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Mary W Brophy has sinced written about articles on various topics from Wedding Planning, Health. Mary W. Brophy is a writer, serial entrepreneur and the creative force behind a new handbag trend - personal logo bags. Her company, Bizz Bag, Inc., gives fashion savvy brides ways to display their monogram in custom prints on a luxury. Mary W Brophy's top article generates over 3600 views. to your Favourites.

Ron Brown has sinced written about articles on various topics from Wedding Planning. Ronald Brown is the President of WebsiteDirect, an full service Internet Marketing company that provides people with the knowledge and tools to effectively market their business on the Web. Our mission is to transform business owners, entrepreneurs, and t. Ron Brown's top article generates over 3600 views. to your Favourites.

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