New entrepreneurs are expanding their businesses every day by adding online storefronts as a means of attracting more new customers. You might have the world's greatest new product or service available for sale, but unless your customers hear about your business and know what it is you have to offer, your business will not be successful. If you would like some help with growing your Internet business by utilizing effective Internet marketing, you will want to consider using search engine optimization as a way of positioning your business for success on the net.
Search engine optimization, or SEO, services offer a means to improve the quality and increase the volume of traffic, or visitors, to your web site from a search engine's results of its search. Once you type a term into the search engine, a listing will appear of websites using that search term in some way. Typically, the websites that are closer to the top of a result list will get more hits, so it makes sense to try to position your website so that it appears as high as possible on the list. This service is also applicable to image search engines, local search engines that focus on searches within a specific geographic area, and vertical search engines that center around a specialized topic area rather than general searches.
SEO services might also deal with adding unique content to a site to attract visitors, making the site more user friendly to visitors, and even changing the website's structure and code in order to drive more traffic to the site. Another function these services provide is to ensure that web bots can quickly find your keywords, in a method called spidering, which is used by many search engines to constantly index and update the engine's database based on the text content and its changes on your website. Search engine optimization can be used as a single service, or it can be used as part of a broader marketing campaign for a web business.
If you are starting a new web business, it is a good idea to craft a website that is optimized for search engines from the start. Already established websites can also benefit from search engine optimization as well.
One way that SEO services can improve your Internet marketing is that they identify strategic keywords used in the content on the website. When someone goes to a search engine and types in that keyword, your website will come up on the list, along with all the others out on the world wide web that also use that keyword. If your keywords are unique, you will get more useful hits that will ultimately help lead to a better conversion rate, or a better return of hits to your site that end with your desired result--perhaps a sale, or a download of some information, or some other action you would like the visitor to your site to take. SEO can help move your website up the list toward success.
To Grow Your Business
I was talking to my client, Judy, the other day who is just that. She's built and run a successful business for over a decade. Yet she was calling me, as her mentor, to say, "I've been chewing and chewing on this idea for weeks now. I was wondering if you thought this approach to my marketing might work?"
I laughed and then shared with her that I've spent my own few weeks wandering in circles and 'wondering.' This past year I've faced a list of things that I had planned, and each took 2 extra months to be completed as I spent time 'wondering' rather than taking action. For instance, I've had copy still to write for a product I told myself I'd have finished and out the door months ago. And I have less than 10% left to complete, for Pete's sake! And there it was again on a MasterMind call this week - Karen, a world recognized expert, was on the line, wondering for the 4th month whether she should fire another less than competent assistant.
There's nothing quite like seeing and hearing patterns to trigger my designing a system for handling it!
Each time I was behind on my deadlines it was because I ran into a wall of resistance about moving forward, And the issue was never whether or not I actually wanted to complete the actions needed.
When I looked back at my recent stall outs, and saw the pattern, I looked back over the last 5 years. Then the 5 years before that and so on. It helped me see that there are 3 questions that I use regularly to identify what has me stalled - and release the brakes.
When I shared them with Judy, she realized she didn't need my opinion about her idea, she already knew her answer. The questions helped her release the 'pause' button she had her finger on and step forward.
They work for me, they worked for Judy and Karen, and they'll work for you:
"What skill are you confronting?" Very often when we're growing our business, we can see the result we want to achieve. Then the actions needed to get there are clear, and yet aren't taken. Karen's business is growing right on plan and she needs to have very skilled assistants to hand work over to. It's not merely that she needs to stop doing the work herself. She needs to build her skill in supervising and managing others getting the work done.
Until we name the skill we need, we often make no progress. And presto - once we have a label for the skill needed, we're unstuck! We at last can identify what it will take to become more skilled. It might be reading a book or article that lays out the steps. Or it could be one conversation with a coach followed by practicing the new actions.
"What habit are you confronting?" Judy flounders because she double and triple checks, looking for perfection before taking action. She over analyzes and realizes weeks or months later that she's at the exact place she started - certain it's a good idea. Her habit is in churning because she doesn't set up decision-making criteria.
When we specify the key criteria we need for making a particular decision, we give ourselves our own framework for being certain. Without it, any new piece of information or any other opinion by another person can sway us and keep up spinning instead of moving forward.
"What Identity are you confronting?" I realized that I was tying copy writing to 'being a huckster.' Karen saw she felt firing someone would make her a 'nasty' business person. For each of us our shift came by changing our frame of reference from inside to outside. From who we believed we had to be, to examples of people who were a different successful model. We each thought of someone we know that has dealt with our challenge, but with a style we like.
We each could describe how we believe they approached the challenge and did it well. And in describing their steps we saw we could in fact take the some one for ourselves, and like who we were being and becoming.
Karen is nicely giving her assistant notice. Judy is setting criteria. I'm blocking out 4-hour time slots to complete my copy.
Both George Walker & Linda Feinholz are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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