Are you like many enterpreneurs who are afraid to choose a niche for your offerings? I know there can be the fear that you're limiting your business if you narrow your niche down too much, but that simply isn't true. Believe me, it's so much easier and profitable to market to a smaller portion of the market (just think how many people there are in the world!) than to try to be all things to all people. And you'll be amazed to find out that you actually open yourself up to possibilities that would not have come up had your focus been all over the map.



Next let me say that lots of (particularly new) business owners struggle with this issue. All you want to do is give your gifts to the world, and making decisions that make you feel as though you are saying "no" to a segment of the world may not feel right to you. But by choosing to focus on a certain segment of the population, you are ensuring that your work actually gets out there, and you will be astounded at what comes your way.

For example, even though my niche is solo professionals, once I started defining my offerings for and to coaches/consultants, my business took off. Currently, I have about 50% coaches, and 50% other solo professionals as clients. Once I started focusing my marketing efforts on my niche, all these other potential clients (who are not specifically coaches/consultants) showed up. I promise this will happen for you.

And my niche is still too broad. That's another point I want to make. Your niche will continue to evolve until it hits a tipping point, where everything is clicking, including your bottom line. You'll know it when it happens.

In the meantime, if you keep in mind the infinite Abundance of the Universe, understanding that you can't (nor should you) serve everyone is a bit easier? :)

Think about the billions of people in the world. Even if you wanted to, you couldn't possibly serve all of them - and you certainly couldn't please even the smallest percentage. Trying to do so really dilutes your genius work, your best work, instead of allowing it to truly help those people you are meant to serve - your niche.

As I said earlier, many business owners, when they are just starting out, are concerned that they are going to cut themselves off from other opportunities, or that they are going to limit their success by only focusing on a small segment of the population.

But again, the opposite is actually true. When you focus your efforts:

1. Your marketing gets a whole lot easier.

2. It's much easier for people (your clients) to talk about you because they understand that you do one basic thing for one group of people.

3. It's much easier for clients and colleagues to refer you for the same reason as #2.

4. It's much easier to build strategic alliances/joint ventures/partnerships.

5. It's much easier to become and be considered an expert at what you do.

6. Other opportunities WILL present themselves.

When you focus your efforts and energy on one target market, you are directing the Universe to help draw those Ideal Clients to you. When you continue to put yourself out there with one clear message, those Ideal Clients will hear it and seek you out.

And the end result is a flourishing business, serving exactly the people you were meant to serve.

Exciting, isn't it?