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Top 10 Interview Tips

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However you may also think that you don't have the skills or knowledge to gain publicity and maybe you're not in a financial position to hire a PR firm (yet!).



But if you follow my 10-point plan I'm sure that you'll soon experience the power of the press.

1. Gain the appropriate skills and knowledge to become an expert in your field. Experts on specialist topics are sought after by the media. Become a qualified member of your industry's association, as this will give you credibility when the media choose to profile you.

2. Be clear on what your message is, know what you want to say. Understand that you need to have a point of difference or something interesting to say and that you need to get that across in an entertaining and informative way. Summarise your message in short, succinct, sound bites.

3. You need to have an audience to listen to your message. Do some research on your ideal customer, perhaps a survey. Look at whom your competitors are talking to. Zero in on your target.

4. Reach out to your target audience through the media. Research the most appropriate magazines, newspapers, on-line media or TV shows for your story. Build a database of media contacts or buy a media directory.

5. Approach the media. Send out a well-written media release, follow up with phone calls. Submit articles to magazines. Submit articles to on-line sites. Follow up again. Make sure to be consistent with your media liaison.

6. A picture tells a thousand words. Send out a professional and creative photograph with your release or ring the media outlet and suggest a photo opportunity. Stage a creative film opportunity for television. Media is entertainment and most people are attracted to strong visual images.

7. Be persistent. Keep on submitting media releases and articles. But learn to take no for an answer and don't be a pushy publicist. You need to build good working relationships with journalists.

8. Be prepared for media interviews. Prepare beforehand possible questions and rehearse the answers. Prepare a few points you want to get across and stay on track. Again think of sound bites and memorable phrases to convey.

9. Build up a portfolio of information about you. Your media kit to include on your website as an online newsroom and for meetings with journalists.

10. Consolidate your expertise by publishing books, CD's and DVD's and reap the rewards of successful public relations.
Top 10 Interview Tips
Here are some tips that would help you pass through the training contract interview and smile all the way back home.

Display confidence and be well prepared

Confidence and preparedness is one of the most desirable traits and characters that interviewers look for in candidates. No amount of disguise can cover a lack of confidence and preparation, so don't test the skill and patience of the interviewers by trying to hide anything inside, because it will invariably show up on the outside. You also need to be able to present your preparation and confidence to the interviewers with your body language. This signifies good eye contact with the interviewers, and satisfying questions with a peaceful and certain tone. By being brief and precise with your responses, you can also venture your information of the firm and your own capabilities to the interviewers certainly. With preparation comes confidence, and with confidence comes the ability to handle anything that they throw at you during the interview.

Show genuine passion and enthusiasm

Just as you can't disguise a lack of confidence, interviewers are also looking for people who are genuinely passionate and enthusiastic when it comes to interviews. Interviewers can sense very quickly whether a candidate is interested and keen about the work, and it becomes more obvious when further questions are asked about their interest in law and their views about the firm. To improve you endeavor the impression of being eager and keen, maintain your eyes on the interviewer at all times, and use commence and encouraging motions and body positions to make easier with conveying your responses in a optimistic tone. The more you can establish a common interest with the firm and a career in law, the more likely they are to see your interest in working with them.

Keep up with appearances

Needless to say, first impressions count for a lot during an interview, and nothing is worse than getting off on the wrong note. Being tidy and well-dressed counts for nothing if you can't be comfortable at the same time, so try and find the best balance. Don't wear anything that will attract attention of the interviewers by dressing in loud or flashy colours and styles.

Always be honest and open

How you deal with the interview questions can also reflect how you deal with situations in the workplace, so it is a good policy to be open and honest. Interviewers tell if you are just saying something that they want to hear, especially if you are not at all confident with your responses because you don't really believe in them. It is far more preferable to stick with what you truly believe, and use as much evidence and proof to back up your comments. During the interview, it is also advisable to be honest about any questions and worries that you may have, so that these issues can be addressed at the earliest possible stage. Don't be afraid to pause and think

When answering questions, there's no need to worry about pausing before you give your response. To be more precise than seeming a bit uncertain, a well-measured breather proves that you have deliberation about the query cautiously, and that your respond will be well-prepared. If you can plan your response in your head first, it is less likely for you to ramble on and miss the point, or having to stop mid-sentence to work out what you want to say. A clear and logical response to the question shows a clear and logical mind, and that is something that the interviewers will look for.
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About Author
Both Sue Currie & Katie George are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Sue Currie has sinced written about articles on various topics from The Internet, Patent and Trademark and Marketing. Sue Currie, the director of Shine Communications Consultancy and author of Apprentice to Business Ace - your inside-out guide to personal branding, is a business educator and speaker on personal branding through image and media. Sign up for free monthly t. Sue Currie's top article generates over 27100 views. to your Favourites.

Katie George has sinced written about articles on various topics from Credit Cards, Loans for Home Improvement and Banking.
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