1. Easy To Read- You want to make it easy for your



visitors to read your text. You don't want to use a light

colored text like yellow on a white background and

you don't want to use dark blue text on a black back-

ground.

2. Create A Mood- You want to use the color of

your text to create a mood for the reader. If you want

to create excitement, use some red text. If you want to

create greed, use a some green text. Use colors that

would put you in a mood to buy your product.

3. Grab Their Attention- You can grab your readers

attention by using headlines. Make the headline more

noticeable by using a different colored headline than

your ad copy. This offsets the headline and pulls the

reader into the rest of your ad copy.

4. Highlight Keywords- You can emphasize phrases

and keywords that are important to your readers. For

instance, use super, deluxe, fast, low price, free, new,

etc. You could use bolding, underlining, italics, color

changing, etc.

5. Sizing It Up- You don't want to use text that is too

small or to large. You want to use larger text for your

headlines and subheadings. You want to use smaller

text for your ad copy. If your grandparents can't read

it, it's too small.

6. Don't Use All CAPS!- You don't want to use all

capital letters in your ad copy. It looks unprofessional

and is hard to read. You may want to use all CAPS

in your headlines to offset it.

7. Font Properly- You want to use a text font that

relates to the product or services your selling. You

don't want to use a comic type font when your selling

business books.

8. Spacing Out- It's important to use spaces properly

when typing your text. You should indent and bullet

key benefits your product or service will give the

reader. Your headlines, subheadings, sentences and

paragraphs should be consistently spaced throughout

your web site.

9. I Need Sunglasses- Don't use all bright text colors

and backgrounds on your web site. It will make your

text hard to read and actually bother your readers'

eyes to the point they just decide to leave your site.

10. Check The Readability- It's important to check

your spelling and grammar before you upload your

web page. When writing an ad copy you're allowed to

break some of those grammar rules to get your point

across.

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