Your first impression of the way the offer is presented is most important. It should be attractively presented, in a professional way. If you find the offer attractive and interesting, the chances are that your prospects will do the same. Evaluate the whole package offered through the eyes of a first-time visitor, as the first impression is the one that counts.

Is there only one product on offer? You stand a much better chance of success if there are several, in an inclusive deal. A combination of similar or related products all for the price of one is more likely to succeed, than having one only on offer. The ideal is up to six or so, especially if all are real, credible products or services.

Remember that the "products" do not have to be supermarket-style boxes of soap powder or similar. Remember that you can also promote services or products that you can't hold in your hand, as long as you are proud to be associated with them.

Avoid offers which claim to make you rich overnight! Unfortunately, top home businesses don't work like that, so look for something that offers attainable and realistic possibilities, with out too much hype and wildly exaggerated claims of instant success. There are plenty of people who have become very wealthy on the internet, but the vast majority of those who have succeeded have done so by working hard and smart!

Does the offer include assistance with setting up and hosting a website? Most worthwhile offers will provide you with a free website but you'll have to pay to have a domain registered and your site hosted. This should be an affordable amount, and is an inevitable and on-going cost of doing business.

Take a look at the style of website you're being offered. Do you want to be linked to one of those? Is there the opportunity to customize the site, to make it your own? It's ok to start with one of the mass-market sites, but you will need to personalize it if you're to have any real success over time.

A key deciding factor would be if any of the products are big recognized brands. The inclusion of a main-line brand is extremely attractive to any prospect, and adds huge appeal to your offer - no doubt a large, recognized company would not be associated with a fly by night operation - so the question of credibility is largely dealt with for you.

An important issue is that of the commission structure/s offered. Examine these carefully, as there's no point in working hard for commissions that won't be worth the effort! You'll find a huge range in the commissions offered, and you'll need to be sure that they're acceptable to you. Your aim will be to have a residual income one day, so look closely at second and third level commissions.