Back in 2001 Advertising Age Magazine selected the top 10 greatest marketing icons and slogans of the twentieth century. For those who spend their days trying to create marketing copy or simply creating slogans for your next product launch it is worthwhile to note how these iconic images and messages transcend the advertisement to create a concept that denotes a brand.



The top 10 Greatest Marketing Icons of the 20th Century

1. The Marlboro Man - Marlboro cigarettes

2. Ronald McDonald - McDonalds- restaurants

3. The Jolly Green Giant - Green Giant vegetables

4. Betty Crocker - Betty Crocker foods

5. The Energizer Bunny - Eveready batteries

6. The Pillsbury Doughboy - Pillsbury foods

7. Aunt Jemima - Aunt Jemima pancake mix and syrup

8. The Michelin Man - Michelin Tires

9. Tony the Tiger - Kellogg-s Frosted Flakes

10. Elsie the Cow - Borden dairy products

The top 10 greatest slogans of the 20th century

1. Diamonds are forever - DeBeers

2. Just do it! - Nike

3. The pause that refreshes - Coca Cola

4. Tastes great, less filling - Miller Lite

5. Were #2 so we try harder - Avis

6. Good to the last drop - Maxwell house

7. Breakfast of champions - Wheaties

8. Does she...or doesn't she - Clairol

9. When it rains it pours - Morton Salt

10. Where's the beef? - Wendy's