Affiliate marketing in its most basic form is having two or more internet businesses working together to achieve a common goal of making money. With the right software in place and right affiliates on board, affiliate marketing can help a company achieve higher sales as well as boost their ranking on search engine results pages. One of the key issues search engines look for when ranking websites is the confidence level of other websites that it will have what the user is searching for.
Every time a relevant web site has a link back to the main site, it is considered a point for the good guys, saying that site will have what the user needs. Since every ad an affiliate posts on their web site contains a link to the main site, the more affiliates they sigh up, the more points they earn as being popular among other relevant sites. The operative word here is relevant. The website from which the link comes should be similar in nature as well as be ranked by the search engines.
The relevancy of the product offered should also be similar, not necessarily the same. For example, if the website sells shoes and they are affiliated with sites that sell clothing, it would be a link from a relevant site. If the ad appears on a site that sells frozen treats, it may be a stretch to see the relevance in linking to a site that sells shoes. There are many websites that place no regard on the type of affiliate websites they team up with and may actually lose points for relevancy with the search engines.
The internet stores that actually verify a sites existence as well as the quality of the site and its relevance to its own site has a much better opportunity to improve in the search rankings. In addition to seeing their favoritism rise with the search engines, as more people find the affiliate site and click through to the main site, more purchases will be made, improving income as well as the search engine ranking. This can lead to other visitors finding the site without going through the affiliate site first.
Due to this possibility, some websites offer the affiliates some insurance that stipulates if the first sale comes through their site, subsequent sales by the same buyer will be credited to that affiliate. This is a great boost to quality websites that can drive a lot of traffic to their affiliated businesses. And like all companies with good sales help, they want to keep them happy. There are many affiliated companies that actively seek advice from their affiliates concerning the types of advertising they believe will help people into their online stores as well as accepting seasonal suggestions for merchandise and marketing efforts.
When affiliate companies and their affiliates can work together on a marketing campaign, it usually ends with everyone involved improving their success and their income. Working together to create an ad campaign is good for both parties but the main affiliate receives more sales, making them ready to accept constructive advice.
Top Search Engine Ranking Service
Now first of all you have to understand that you may not be likely to rank at the top of most keywords quickly,infact it can take months of hard work to rank for high traffic keywords so the key here is to begin with keywords you can use that don't have a lot of competition.This makes your task 80% easier before you even submit a page to the internet.
Next lets look at the specific engines,google takes the longest to rank for out of the top engines so I like to look closely at MSN search because my experience tells me that even though they dont get anywhere the same amount of traffic I can rank higher and faster here.So my first port of call is to do keyword research specifically with MSN in mind.I use a few tools here but by far the easiest way to do this is to use the free keyword reseach tool at digitalpoint.com .Here you can check keyword patterns and traffic patterns for your chosen keywords to see how many searches are undertaken in the major engines,and also to find spin off keywords you probably would'nt have considered before.You can also check both Overture and Wordtrackers results against each other here to get a feel for how the traffic patterns are going to be for a top rank with your desired keyword.
A rule of thumb I use for MSN is that the traffic for any keyword I search in digital points tool is divided by approx 3-4 to give me an idea of the traffic in MSN.So if my desired keyword had one thousand searches per day according to both Wordtracker and Overture then I can confidently say a number 1 rank in MSN should provide about 300 searches.This doesnt mesn you will get 300 hits ,in fact you may only get about half the searchers hit your site through MSN or any search engines for that matter even if you rank # 1.
So now I can confidently say a top rank for that keyword will provide approx 150 hits or visitors per day.So now we have chosen a keyword that looks good whats next?
Check out the competitors on MSN.Theres no point choosing words that you really will never rank for .Your competition pays massive money to be at the top so unless you have the same budget stay away from that game.Those so called gurus of the internet will kill you .My reccommendation is to rank for keywords that have less traffic and thats easier to get to #1,especially in MSN.
So what am I looking for when it comes to my competitors ? well we all know that relevant ,theme related inbound, 1 way links from authority sites are the easiest way to rank # 1 or at least top 10.
Actually it doesnt take too many high quality inbound links to rank for thousands upon thousands of keywords.So here is where the action begins,After you have uploaded your site and optimised the page with all the relevant html tags etc then getting links to your page is the single most important task you can do next to rank.I am not an authority on link gathering but here are a few suggestions.
Write high quality articles about your selected topic or pay someone to write articles ,then submit them to the free article directories,here your article will be picked up by other webmasters and put on their site with your backlink on them,This can provide you many many 1 way links very easily and quickly for your page.
Access other webmasters in your chosen field and ask for link exchange(I personally dont do this as its boring and out of date and honestly is very time consuming)
Use social bookmark sites like del.ici.us to get your work or content out there and also to get you links from your tags.The search engines love social bookmark sites,I use about 15-20 of them and they always provide good quality 1 way links,and often with very high google PR.
Write a blog about your website and link to it then feed that blog using rss or other syndication methods.this can also give you 1 way links and fantastic results in the search engines.
Buy links. Yes buy them , a few high quality , related links with good Google PR will help massively.
These few ideas I use every day and many more to get traffic and beat the next guy in the engines, especially MSN.
So there you have it a few small ideas to get you moving so go forth and make money.
So the only thing left to do after you have achieved a top rank for a number of keyword terms is to make money from them and here are my top two ideas for making money that I use all the time.
1) Google adsense, Sign up free and place the ad code on your page and you will earn a share of each and every click visitors make from those ad blocks.
There are loads of other places you can earn on a "pay per click " basis but Google stands out head and shoulders above the competition in my opinion.
2) Affiliate marketing, If your website or page is about weight loss, then sign up free as an affiliate to any one of thousands of sites that sell these type of products .Then place a link on your page which has your personal code buried into it and if a person clicks on your link and decides to buy then you will recieve a share of that sale.Often as high 70% of that sale.
So there you go,now go out there and make more money, because if you dont I will do it for you.
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