The reason for this is simple: you want to get your prospects to read your sales letter from keep their focus on your words and make the decision to buy your product right there and then without having to click away to another page to find out more info. Nothing should be there to distract them, everything should lead to one goal only and that is to have your prospects BUY your product. If you haven't achieved that by the time they get to the bottom of your page there are no second chances, you've lost them - never to return! If this happens regularly, then you have some work to do. Maybe your headline is not strong enough or you need to rewrite your copy - make it flow more or if necessary make it longer or shorter. If you need to, add some more testimonials or emphasize the value of the benefits to your prospect, change the style of your words a little - in short do whatever you have to, to get the buy impulse into your prospect from one page only! I am often asked "How long should my sales letter be?" The simple answer is as long as it needs to be to get the sale - No longer and no shorter. ? Generally speaking, the ONLY link on your page is the link to the Pay Button, there should be no other links in your sales letter or go to www.sales-page-rapid-fire.com This is such an important key to success for the same reasons as restricting your sales letter to one page only - to FOCUS your prospects mind on your words and entice him/her to buy your product!
That means: no links to about Me, F.A.Q., Sitemap, or even Page 2, definitely no advertisements (banner ads, Google Adsense and the like) on your sales letter, either. If you need to have a FAQ page attached to your sales letter this means that your sales copy is not doing its job properly. Any questions that your prospect may have about your product or offer should be addressed in the copy proper. So take a little more time to get into the mind of your customer and imagine the questions he may have about your product then answer those powerfully when you write.
If you have problems thinking up some questions a prospect may have, give your product to friends or acquaintances to try and get their input. Alternatively, if developing your own products, you might want to consider driving traffic to a short survey page where you ask people for their input in return for a substantial discount or free bonus. You could form a question like: "I'm developing a solution to XYZ and I need your help to make sure it satisfies your needs. Please tell me what is your biggest concern concerning XYZ. Once you do I will give you an 80% discount on the purchase price of the finished product as a thank you for your help" A spin off to this is that you can capture an email address for your list and have some ready customers on launch day, as well as knowing that what you've developed is what the market wants you can visit www.10steps-to-killer-web-copy.com I often see sales letters that have a great testimonial included, but at the end of the testimonial there is a hyperlinked URL inviting the reader to click and see what else the testimonial giver has said. Just think for a minute what will happen to your reader in this case, he's focused on your story and has seen the benefits of your product backed up by the testimonial.
Then he notices the hyperlink at the end of the testimonial, so he thinks to himself "let's just see what else 'Joe Boggs' has to say" A quick click and your reader is gone - of course he means to return but His concentration has been broken and what is worse is, that by following the hyperlink he is often taken to a sales page for a completely different product (or worse still a competing product). Once there his attention is captured by the headline and he starts reading if you are remotely lucky he will return to your page later on and try to continue reading your sales letter but even if this happens his concentration has been broken and it will be almost impossible to capture again. Anything that distracts your prospect from your primary goal is a No-No. As soon as you allow him to lose focus that's it He's gone never to return and you can't allow that to happen can you? Keep well and keep on earning.
Top Up Bottom Down
Do you own a successful internet business? Even if your business isn't successful yet, how organized is it? I know it sounds silly because most if not all your work is actually on the internet, so what is there to organize? From the space you actually work in to your business record keeping to your working schedule, organization is important to your business.
While these concepts may not directly make you money, they are the backbone of your business. If you miss a deadline because you couldn't find the paperwork or never got to the bottom of the pile to do it in the first place, it could be costly. If your emails are not responded to in a reasonable amount of time, your customers or potential customers will move on to the next guy who can. Organization is important to any business.
Workspace
If you are able to dedicate a whole room to your business, this is recommended. As time goes on, you will have full file cabinets along with your desk and chair and computer equipment. If you market your internet business offline, these materials will take up space in your ?office?. It is also advised that you have this separate space for your frame of mind. Each room you frequent has its own function , so you want to set the mood, so to speak, of your office. If you cannot dedicate a whole room to your home business, then sectioning off a part of another room is your next best option.
It's important to realize that your business extends from your computer and encompasses the space surrounding it. Keep your desk space organized with your supplies in their own place like a drawer or cabinet and your financial records securely filed. It is easy to sit down and work at your business if old business and other materials are neatly tucked away out of sight. Having available writing space to make notes in your notebook, endorse checks for deposit and write checks to pay bills is important and alleviates the stress that clutter brings forth.
You will inevitably need some office supplies in the operation of your business and it is imperative that these be held separately from the supplies used elsewhere is your home or office. Notebooks, pens and pencils, a calculator, printing paper, and filing folders are all necessities and should be purchased separately to keep the records straight. Deposit tickets for your incoming money and checks to pay your bills with are an important part of your bookkeeping system.
Recordkeeping
You will need to use some sort of bookkeeping software. It is possible to keep your books accurately outside of your computer, but it is not practical given your computer knowledge. There are many programs available as you may only need to record the money that goes out in expenses against the money that comes in in revenues. This is important to know how your business is doing and aid in making decisions in the business as well as having your financial information gathered when it comes to time to report your income.
In addition to keeping your records in some sort of bookkeeping software, you must also have the records physically kept in a way that it is easy to find any document you may need. Filing should be an on going or regular activity if you don't want a box of documents out of order and needing to be re-organized. You should have files on dated banking documents, check stubs from income, receipts for expenses paid, etc. You know your business better than anyone, devise a filing system that works for you and your business.
Other documents that are important to your business would printed contracts, sign in information for various vendors, other information and documents that you will need to keep for the operation of your business. While these may not apply to a specific time frame, and don't belong in the financial records files, they should still be kept organized.
Working Schedule
A weekly schedule for your work in your home business is important to stay on top of things. It's easy to get distracted, especially on the internet from what needs to be done. If you have done any research on getting traffic to your site, then you know it will take repetitive actions to make that happen. Don't let the little things fall through the cracks. You will need to create a system of dealing with your recurring activities.
First, you should list all of the activities you do (and should do) for your home business and how often they need to be done to be successful. For example, in my business, I post to forums and blogs on a daily basis and write and publish an article every week. I also have activities that need to be done on a monthly basis. Whether it is placing free classified ads, monitoring PPC ads, checking the status of your working tools, or adjusting your autoresponder messages, there are things your business needs done consistently on a regular basis.
Next, you will need a create a worksheet that allows you to see what you need to work on at a glance. Be creative and design a system that works for you and that you are comfortable with. My working schedule is one that I created by typing up the daily activities with corresponding checkboxes for each day. I also included a form for my article information that I am working on throughout the week. This has saved me a lot of time by making me get right to work and not forget anything. I have also added a place to include my monthly activities.
A working schedule will not help you if you do not stick with it. The same goes for any other organizational element mentioned here. Your home business needs your constant attention if you want it to succeed. It can make all the difference in the world.
More Organization Information in Get Organized Now!
Both Surjeet Arya & Celesta Penney are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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