Creative lighting for your trade show booth is sure to lure more visitors. On the other hand, a poorly lit exhibit detracts from the trade show exhibit space and can leave it largely ignored. Your trade show lighting professional can use dramatic illumination techniques to create a show stopping effect or simply use lighting to highlight graphics and/or products.
It is essential for the lighting designer to know the exhibitor's goals, exhibit design and budget before presenting lighting options. Once this is established, the trade show lighting professional can offer multiple options to maximize the visual appeal of the exhibit display.
By innovative use of different types of lighting, the same trade show booth can have a completely different look, effect and mood. There is a wide range of lighting choices ranging from a simple clamp on arm, to high quality fluorescent lighting, track or rail lighting, recessed lighting or fully programmable, changing color LED lighting fixtures.
Each of these forms of illumination serves a different purpose. The selection of the proper lighting product is therefore based on what effect the exhibitor desires to achieve.
For example, in the more decorative trade show booth using tension fabric, the fully programmable, changing color LED lighting creates a dynamic, dramatic effect that is certain to draw the attention of trade show attendees.
For a clean appearance in the same trade show booth, very white fluorescent lighting works well. If, however, dramatic shadows are desired, certain types of targeted track lighting may be preferred. Quality clamp on arm lights can be versatile enough to deliver good white light on focal points or to wash lighting evenly on backwalls. High quality white light ensures that colors and graphics are accurately displayed. Since light can also alter color, it is essential that your white light renders consistent and true color.
Keep in mind that when searching for the right lighting effect, there are a number of price options that can help you reach your goals. Be mindful that there are rental options available for very high end lighting that may be an appropriate way to satisfy your trade show budget constraints.
Rob Cohen, Vice President/Owner of Display Supply & Lighting, Inc. of Itasca, Illinois, offers examples of how a professional trade show lighting company can help you avoid two of the more common exhibit mistakes. They are:
1. Be aware of the electrical codes, capabilities and constraints in exhibit halls. Find out in advance what is allowed or disallowed in the convention hall to meet local lighting requirements. Find out requirements for exhibit halls whether they be the McCormick Convention Center in Chicago, the Kaiser Convention Center in Oakland, the Moscone Center in San Francisco, the Las Vegas Convention Center, the San Jose and Santa Clara Convention Centers, etc.
Be sure your trade show booth lighting products meet the exhibit hall's specified criteria for trade show exhibitors. For example, trade show halls require 3- wire grounded plugs on all lighting fixtures at the trade show. These fixtures are not commonly available at large volume box stores.
2. Scope out the location of the exhibitor's trade show site.
This is important as not all types of light bulbs are allowed in some facilities. Recent regulations restrict a couple of major conference facilities from using certain types of light bulbs often for safety reasons.
Cohen says it is critical that your exhibit house either understand their lighting options or have a relationship with a company that can advise them on trade show lighting opportunities and concerns.
Remember, lighting can either attract or detract visitors to your trade show booth. It is best to know what your exhibit display emphasis is and what your lighting options are before you design a lighting system for your trade show display.
Trade Show Booth Flooring
Using eco friendly banners and green trade show flooring at the trade shows and exhibitions can prove to be very beneficial for your company. By green trade show flooring it does not mean that you paint the floor green. Green trade show flooring or green banner simply refers to the displays and exhibits that are made from environment friendly products.
When you use the eco friendly banners, trade show flooring or displays for your stall at the trade show it shows that your company cares about the environment. This helps you to earn brownie points or earn a good brand reputation with your target consumers and attracts them to your brand. These green banners and floorings are economical also and allow you to cut down on the heavy expenses that are generally attached to trade shows.
If you are searching for eco friendly trade show flooring, pop up display or other exhibits for trade shows then you can visit our website. The website has a collection of different pop up displays and trade show exhibits that are environment friendly and are priced reasonably. The displays here can be customized to suit your requirement and can highlight your products and services efficiently at the trade show.
For trade show flooring like the yellow stone flooring, Go Green displays uses shredded tire rubber which is cleaned before use. You can also opt for Sequoia carpet tiles for the flooring of your trade show display booth. These floorings are made from waste products and can be recycled again and thus save you from exploiting the natural resources and from wasting them. The Yukon renewable cork flooring is another innovative and stylish flooring option that is available with Go green displays. All the different trade show flooring provided by the company is durable and you need not worry about its quality. For your booth you can choose from the different colors and patterns of trade show floorings that are available here.
The green banners or the eco friendly banners and displays are made of recycled raw materials like PET plastics, Recycled aluminum, recycled yarn. The printing process used for these displays is also eco friendly and doesn't harm the environment. LED lighting is used in these eco exhibits that further help you to conserve energy and also cut down on the electricity bills. To learn more about these green trade show displays you can visit the website and get a customized display stand for your stall.
Both Dick Wheeler & Gary are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Dick Wheeler has sinced written about articles on various topics from Trade Show Exhibit, Trade Shows and Trade Show Exhibit. Dick Wheeler is President of Professional Exhibits & Graphics, headquartered in Sunnyvale, California with a showroom in Sacramento. Firm is full-service premiere trade show exhibit, graphics and management services company.. Dick Wheeler's top article generates over 22200 views. to your Favourites.
