When deciding to add a new adult dog to your family, have you considered adopting one that is actually retired? What is a "retired" dog in the first place? Simply put, most people never consider finding a companion that used to be of service to other people, such as a guide dog. Any dog that was trained for or actually worked a"career" by leading the blind or by helping other disabled people is a prime example of a working dog.
If you're lucky enough to adopt a dog that was trained to provide a service for people, or a least adopting a dog that was accepted for such training but did not make it for some reason, you are in for a special treat. Most people aren't even aware that such dogs exist.
However, not all dogs who are bred and raised in order to provide some sort of service is actually out there working. And other dogs have indeed been of use to people during their life but obviously cannot continue working forever. To help these animals find new permanent homes, there are guide dog organizations who provide adoption programs as part of their services.
If you look up the reports provided by the International Association of Assistance Dog Partners, you'll find that there are approximately 8,000 to 9,000 dogs in the United States alone that are currently "employed". These dogs are out there providing service by guiding blind people, helping the deaf, and offering assistance to other disabled men and women.
Consider this, it takes a very special and intelligent dog just to get excepted into a program which will train them for a career as a service dog. They must be well adjusted, well socialized, in good health, and show all the signs necessary to make them good students of whatever particular job the trainers will be preparing them for.
Just these attributes alone, before being trained to work, would make a truly wonderful pet. Now imagine anywhere from six months up to two years of additional heavy-duty obedience training and career protocol programs. The result is a dog that anybody would be extremely grateful to have as a house pet.
So before you decide to go to a shelter or any of the usual places to buy or adopt a dog, consider checking out local facilities that specialize in providing dogs that are ex-service oriented, or those canines that for some reason or another did not completely make it through the training. Either way, you are guaranteed to enjoy a high class, first rate quality pet.
Consider this fact, you have 3 basic choices of service dog types to choose from: dogs that are retired from being guides, "career changing" dogs, and finally, there are the canines that did not make it through the training program for some reason, or simply put - flunkies.
1) Guide Dogs No More: Service dogs cannot work their jobs forever. As these dogs get older, they become slower and are no longer effective in helping their owners. On average, a service dog can work approximately 8 years. At this point they become prime candidates for adoption by people like you and me.
2) Dogs That Had Multiple Careers: Many dogs can be taken right out of one service job and then trained for another one. The reasons for this can vary. It may be because of temperament issues, medical concerns, or perhaps a dog was just not a suitable match for its owner. For example, a dog may be retired from guide service and then prepared and transferred to work at a rehabilitation hospital or a nursery home. Sometimes these types of animals are even assigned to children's homeless centers in order to play with the kids.
3) Just Didn't Make The Cut: Finally, we have our flunkies. Now before you consider a flunky to be a negative thing, reconsider that notion because quite the opposite is true. Thousands of dogs are trained every year by organizations which lead them into service jobs. Not all of these dogs make the final cut for whatever reason, whether it is from temperament problems, health problems, or perhaps were a little too excitable for service work. However, the important thing to remember here is that these dogs are still a cut above any other dog you may find elsewhere.
To be sure, these dogs are definitely in high demand. Most of them are completely trained and offer stable companionship from the day they are brought home. The reason for this is because most of these working type dogs spent months and even years going through intensive obedient classes and learning training protocols. This type of training is so extensive that most everyday citizens could not afford to have their pets undergo such training from professionals.
For the dog just to get accepted into these types of programs for training preparation means they already had natural first-class qualities and characteristics in the first place. Typically, these dogs are between the ages of one and two years old. Most are very gentle and loving and have had some type of extensive obedience training during the beginning of the program. All would make wonderful companion pets for any family.
Training For Service Dogs
If you can develop an angle on your uniqueness and as to why someone should be speaking with you then it should be the focal point of all of your communications, marketing and relationship building. One way of doing this is to develop a Strap Line.This operates by taking complex ideas or concepts down to a simple, easily communicable message.
A sales strap line must accomplish 4 things:
1. It actively transfers specific information
2. It's immediately and obviously beneficial
3. It's self explanatory and ultra simple
4. It's easy to replicate in someone's mind
When you talk about what you do there are 4 possible ways to do so. Two don't work at all, one works and one works superbly.
1. Your Label: This is when you say "I'm an Accountant" or "I'm an Estate Agent" or "I'm a Financial Advisor". The bid problem here is that what you are trying to convey is not necessarily how the recipient understands the label. They may have preconceived ideas about what you do or may just not have any interest at all.
2. Your Process: This is what you do. It does not generally link the process to the benefits the client receives. Most people use something like this. An example might be - "Im a Business Advisor and I apply methodologies to standardise the operational systems in a business. YAWN! What do the clients get as a result of that?
3. Your Solution. This is a lot better and can generally work as they start to develop on benefits. A format for developing these could be:
I help (assist/work with) (target market) (your solution).
An example here might be "I Help service business grow their business and profitability"
4. Their Problem: The first three were all about you - not about your prospective clients. After all, the purpose of your solution is to solve their problem. So why not talk about it.
I help (assist/work with) (target market) (your solution), who are struggling (having problems with e.t.c)(their problem).
The difference is subtle but it provides a frame of reference to hook on to.
An example might be:
" I help people with migraine problems who just can't seem to get rid of it"
And if you can add to this something that is unique such as
" and I guarantee to completely rid the problem after six sessions or I will continue to work at my own cost"
People tend to pay a bit more attention to something quite powerful like this.
My challenge to you then is twofold:
1.If we met at a networking event could you tell me what you did and why I should use you?
2.Could you transfer that information to all of your sales information so that you massively improve your marketing message?
"I specialise in helping service businesses attract more clients, increase revenues from their existing clients and structure their business to be more profitable and I guarantee my results"
Both Debbie Ray & Peter O'donoghue are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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