Nevertheless, there are still some tried and tested ways to market your way even with inadequate funds. Here’s how you can save and still use your flyers effectively.



Use the Bulletin Boards.

Bulletin boards are like mushrooms – they sprout everywhere. In school campuses, your local church, the park administration office, etc. A simple color flyer with tear-off tags at the bottom part can get you the leads you need. Put your telephone number so prospects can easily contact you. Or you may also include a special offer in your tag to make them go to your shop.

When you place your custom flyers in the bulletin boards make sure that you post them on a more prominent position. Also, make them colorful so you’ll stand out from the rest of the papers posted.

You’ll need to ask for permission though before you put up your flyer printing pieces. And regularly check your postings to make sure that your flyers are still there and to replace it if all the tags have been removed.

Use the Local Newspapers, Publications and Newsletters.

Use your custom flyers as inserts to local newspapers, newsletters and other print publications circulating in your area.

Offer A Reciprocal Referral Arrangement.

Most local businesses are in need of services to handle some of their simplest needs. You can always contact the owners and offer an arrangement for referral jobs. You can leave a supply of flyer printing pieces with them and vice versa.

Direct Mail Flyers To Target Clients.

Direct mail is an inexpensive marketing campaign if you want to reach as many target clients as you can. You can send your flyers more than 8 times to help you convince your clients to consider doing business with you. Create a mailing list of potential clients and use it to post your flyers. Then follow-up with a telephone call to increase your response rate.

Free Services In Exchange For Ad Space.

You can ask civic organizations to give you an ad space in their publications; and then you can offer your services for free in exchange.

Create a Referral System.

Implement a referral program with your existing clients. Offer to give a special gift or a discount for every paying customer they refer to you.

Advertising your business is not always expensive. Sometimes, even with a shoestring budget, you can always reach out to your target clients if you do some of these things to make your flyers work.