According to Webwindows, a leading media agency in the UK, as far as making purchasing decisions are concerned, people put more trust in the print media than in online media. This view of Webwindows finds support in recent studies conducted by many companies including Google and Deloitte. The reason for this, according to Webwindows, is that newspapers and magazines, despite the onslaught of the online media, are still considered to be more authentic sources for any type of information. This is why Webwindows has a color page that appears in seven leading newspapers in the UK.



The Webwindows page is especially dedicated to small and mid-sized online businesses to place their classified advertisements. The Webwindows page, which appears in the weekend supplements, has a high readership of over 5 million people. By advertising in the Webwindows page, online companies can reach a highly focused group of consumers who have the resources and access to the Internet to make purchases from the comfort of their homes or offices at any time they find convenient.

Webwindows, based on its ten years of experience of providing high quality services to its loyal customers, suggests that there are some pre-requisites for effective print media advertising. First, the classified advertisement that appears in newspapers or dedicated pages such as the Webwindows page, should have an effective tagline that can catch reader attention. According to Webwindows, people should be careful while drafting the tagline; it shouldn't just grab user attention but should at the same time suggest what the product or service is about such that the reader is not let down when he reads through the rest of the advertisement. The second suggestion by Webwindows is that the URL of the website and the contact information should be given clearly and correctly so that the reader knows where to go for more information or whom to contact to make a purchase.

Webwindows also recommends that the classified advertisement should be to the point and list just the USPs of the project without giving all details about them. The content should be enough to tempt the reader to go online and find out more information about it.

According to Webwindows it is very important to do an analysis of the print mediums available before coming to a decision as to where to advertise. For example, if you are selling beauty products for women, Webwindows suggests that you should advertise in a magazine that has high female readership. Similarly if you are selling sports goods, Webwindows recommends that you advertise in a sports weekly. If you are advertising with Webwindows, you can contact their representatives who can provide you the necessary guidance on which newspaper or magazine to choose depending on your product, target audience and right market. The Webwindows representatives can also help you draft and design your classified advertisements for maximum results.