The term E-Commerce is a relatively new concept that was introduced a few decades ago to name the new industry that was created as a result of technological innovation. E-commerce refers to “marketing, sales, and payments for goods, services, and experiences using electronic means," There are two dimensions of the newly emerged industry – a B2B (business to business practice) and B2C (business to consumer) with B2B sector of the market being the most spectacular, profitable, and perspectives, as stated by the scholar relying on the data from Forester Research. A B2B E-commerce practice is the widespread and disputed issue formerly known also as offshore outsourcing. Top performing companies across all industries are involved in outsourcing practices, as it allows significant savings and also results in net social benefits. Outsourcing signified a new era in economic development of India. As much as one dollar in software development outsourced to India generates 33 cents in wages paid in India and 67 cents accrued back to American companies. Strategic outsourcing allows managers to leverage their companies’ resources and skills well beyond the levels attainable previously before the technological boom. Firstly, with outsourcing managers can concentrate on core competencies in the value chain formation in order to provide their customers unique solutions. Secondly, a company has a capability to outsource activities for which it neither has a critical strategic need nor special resources.



As such, technological advance led to emergence of the new concept – E-Commerce, whereas increased ease in communication and falling communication costs, in its’ turn, created new cross industry and even cross cultural tendency – strategic outsourcing and business to business practice. Finally, outsourcing led to structural changes in economies of developing countries and at the same time altered the business and social practices in developed countries. Technology is omnipresent in the world.

A company should be able to evaluate potential new technologies quickly. The goal must be to remain competitive, and effective management of technology is a vital step in achieving this. With an increased focus on customer satisfaction, technology is a decisive means for achieving customer satisfaction. Browning notes that a learning organization "uses technology incessantly to refresh its knowledge of its customers’ wants and to work out new ways of satisfying them." This commitment to be a learning organization needs vast resources, however. For example, Browning also points out that building a learning organization "necessitates new skills, clever people and capable machines." Noticeably, technology and human resources should be used together for the organization to stay competitive.