Promotional gifts are important in any marketing drive, and should always be used to support other marketing efforts. When they are used on their own they produce significant responses, but when used in conjunction with other tried and tested promotional activities you can really see some incredible returns on your marketing investment. However, the field is highly competitive and you need to make sure that your items that you give out as freebies attract attention and leave a lasting impression in peoples’ minds.



The trick to choosing good promotional gifts is to find ones that are unique – items that people are unlikely to have received as promotional goods before. For example, everybody already has a calculator, but do they have a calculator that is only twice the thickness of their credit card? It is possible to have solar powered calculators made to order with your logo on them that are no more than 2 mm thick. The ‘wow factor’ of these calculators is a lot greater than you might expect.

This is because they are novelty items that people are unlikely to have seen before. They can easily be slipped into a wallet or check book and used all the time. This means that every time that person needs to perform a calculation they will break out your credit card calculator and gaze upon your logo. If they do this frequently they will soon begin to form a strong association between what the calculator does for them and your business. This is when promotional gifts really come into their own.

For corporate clients there are many items that you can give that are not expensive to produce, but will have the desired effect of promoting your brand. Desk organizers are an excellent gift to give the busy executive who has too much on their desk. They typically contain a calculator, paper clips, a metal ruler and scissors and a memo pad. These little items are great to keep on your desk as they do not take up much space for what they can do. As promotional gifts, desk organizers are one of corporate America’s favorites.

One particular item, the Calcu-Note On-The-Go, is a combination calculator and notepad with embossed numbers on the front. These are actually the keys to the calculator unit which is light weight and hidden in the front cover. These promotional gifts can be made in many different colors for under $5 per unit, and are great to give out to staff or potential customers, or to distribute to offices where they will be used by each and every employee.

Promotional items are extremely important as a part of your marketing efforts. You should never neglect the importance of choosing novel and unique items, as these will generate the highest responses. People enjoy things that they do not have, and would never think to buy for themselves. If you keep this in mind you are sure to have great success in using promotional gifts to promote your business.