SEO or search engine optimization can be localized or universal. In either case, there will be certain ?local specific? and ?universal specific? strategies involved in our best practices. When we say Universal SEO strategies, it doesn't mean that these search utilities or strategies will work across all platforms - this is mainly for Google at the moment (the most prevalent at Universal search adoption). The question is: What will be the core focus points for universal SEO strategies moving forward?



In reality, universal search will need to focus more on social media, and less on old fashioned ?SERPs? strategies. This is primarily due to the user interest for creation of content, and leveraging the huge amount of multimedia content that is being created over the web on a daily basis (i.e.: YouTube, Twitter etc.). In this new age of search engine optimization and social media, more and more marketers are using social networking websites and portals for driving targeted traffic from networking sites to their websites.

Implementing Universal will enhance all of your legacy search engine optimization related campaigns, and help you stay current. Universal SEO typically encompasses the creation of multimedia content like videos, podcasts, image tagging, and blog interaction, you may also be submitting them on many different social media websites like Digg, Del.icio.us, StumbleUpon, and Reddit (or Sphinn - wink wink). Some of the strategies also emphasize submitting assets/pages/etc on niche search engines like Podzinger, Technorati, and Blinx (although most of this happens with good content management tools like WordPress).

One of the important aspects to remember while creating any type of multimedia content is that it should be tagged, and categorized/cataloged in a correct manner (Hierarchy and Taxonomy are KEY!). Most multimedia content used on the Web can be optimized with pre-established SEO techniques like creating user-friendly and keyword-rich content, good website navigation, unique Meta tags, and as always everything depends on the implementation of a strong linking strategy.

Here are some of the universal that will help your to submit multimedia content to some of the vertical databases of Google:

Google Video: You will need to optimize images, use keyword-rich and descriptive file names for the video files. You will further need to create a title tag driven by keyword, description tags, and also a video sitemap. To launch your video, you will require a web page in which you can add optimized content to enhance SEO and use anchor texts wherever possible. Once this is done, you can submit to Google Video as well as Blinkx and various social networking websites.

Google Image: Most e-commerce websites will have images for each of their products. You can even add images for websites selling services or concepts and other ideas. Images will help your customers in finding your website through the Google Image Search. You will need to optimize all your images using keyword-rich and descriptive file names along with ALT tags. You should use accurate descriptions of each of the images so that it also benefits visually impaired people.

Google News: You can submit your company or business or product launch press releases to be displayed as ?news?. To derive optimum result, you need to issue press releases that contain current information about any new product added to your catalogue or regarding a product or service launch or even events related to the industry.

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