Guide to Finance

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Use Real D Glasses

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An option is a simple concept. You pay for the right to buy something within a certain amount of time at a certain price with certain terms. But you have no obligation to follow through and buy it.



Example of a Simple Real Estate Option

Suppose you want to build a home on a piece of land that is for sale for $52,000, but you are not sure you'll be able to. Since you don't want to lose the opportunity to build on this particular piece of land, you decide to try to "tie it up" with an option. You tell the seller you might want to buy it for full price, but you are not sure about your financing yet.

You explain that if he will give you an option to buy it at $52,000 within the next six months, you're willing to pay an option fee of $1,000. You don't have to buy it, but if you don't buy it within that six months, he gets to keep the $1,000 - and presumably sell it to somebody else. If you do buy it he gets his full price plus that $1,000 (although sometimes the contract is written so that the option fee applies towards the purchase price).

Now lets go one step further with this example. You add "or my assigns," "or assigns" or something similar (ask an attorney) after your name on the contract. This means that if you can't buy the property, you can assign the option to somebody else, and they can buy the property according to the terms of the contract. In other words, they can take your place in the deal. You can let your friend buy it, or you can assign it for a fee to someone, and maybe get your $1,000 back.

Example of Big Money Option Deals

The big money is made when options are used in inefficient markets. These are markets where it is tough to put a price on things, and in real estate it includes markets where value can change dramatically according to use. For example, a corner on the edge of a town can be worth $65,000 while used car dealers are the likely market, an then a year later worth $200,000 when several fast-food companies realize how much traffic goes by there.

Where do options come into this? You use them to connect a property with buyers who will put it to it's highest use, meaning they will also place a higher value on it. Basically, you "tie up" a property with an option - preferably for a year or more - and then go looking for the right buyer. Find that right buyer and you can sell your option for a large profit.

Many times an option will expire and nothing will have happened - you didn't find a buyer for it. That means you lose the option fee. That is the primary complaint that would-be options investors have against this strategy. On the other hand, those who know how to work this game just play the odds and don't worry too much about losing several small option fees to win an occasional huge profit.

Lets put the theory into a simplified example. Farmer John has 80 acres just out of town, and you think it would make a fine new subdivision. Developers are making subdivisions in the area with great success. John hasn't given too much thought to selling, but when you approach him with the idea, he says that he figures the land is worth $280,000.

You tell him that you are not sure if you can buy it or not. You need time to talk to possible partners, and to look into financing. You tell him that if he will sign an option giving you (or anyone you assign the option to) the right to buy it in the next 16 months, you'll give him $5,000.

16 months is a long time to tie up the property, he says. You remind him that he wasn't planning on selling yet anyhow, and he gets to keep the $5,000 if you don't buy. Not only that, but you will set the price at $300,000, so if you do buy, he'll get even more than he hoped. He agrees.

Of course, you have done some homework before this, and you know who the biggest developers are and what prices they have paid for land. You have sixteen months now to get one interested enough to buy your option. Otherwise you lose $5,000.

You get to work developing a marketing plan. You get a plat map of the land and make photocopies. You lay out on paper how the land can be split into the highest number of lots. You find sales of nearby homes, and work up some numbers for how much in total sales is possible.

You present the property and plans to several developers, letting them know that you want to do business with whoever will give you a decent price. One developer offers you $10,000 for the option, and will pay cash now, and take the risk that he can't make the deal work. That isn't enough, so you talk to others.

After a few months, you find a buyer for the land at $420,000. You sign a contract and plan simultaneous closings. In other words, you'll buy the land at $300,000 and at the same time sell it for $420,000. After your costs, you net around $105,000. You can see why options investors are willing to lose on a few real estate options on the way to the good deals.
Use Real D Glasses
When buying or selling real estate, many people are tempted to avoid using real estate brokers. Georgia homeowners reason that they can save themselves tens of thousands in commission by doing all the work themselves. Sometimes this decision is driven by a problem with a previous broker either experienced directly or heard of through a friend. After all, how hard can it be to buy or sell a house—right?

Qualified brokers earn their commissions

Brokers provide a variety of services using tools and knowledge that an unlicensed or inexperienced individual won’t have access to. Brokers have easy access to all data on recent real estate sales that helps them determine a reasonable price on a home. They can provide marketing expertise and venues that can increase the number of buyers looking for a home and increase the chance that the seller will get the desired price. Additionally, brokers have an understanding of the paperwork involved that can reduce hours of head scratching to a few minutes of signing.

When working with real estate brokers, Georgia homeowners also get an expert in the art of negotiation. Georgia has areas where the real estate market is quite competitive, and a good negotiator can make a huge difference in the final price of a home.

They key word is “qualified"

A real estate license reflects a knowledge of the laws of buying and selling homes, but does not indicate a broker’s level of negotiating skill, personal commitment to their customers, or knowledge of the community. Some people see real estate as a get-rich-quick scheme thinking they can work part time and make lots of money. Nothing is further from the truth. Successful real estate brokers work full time and more. It isn’t a hobby, it’s a career.

This flood of brokers into the market creates competition. Some brokers compete by lowering their commissions, hoping to attract clients with their bargain rates. Bargain rates often bring bargain service and unhappy customers. Other brokers compete by adding value to their services, working harder, and getting new clients by earning the trust of their old ones.

Sadly, the real estate hobbyists and the bargain agents tarnish the image of all real estate brokers. Georgia has many well qualified full-time brokers who can provide service that makes them well worth the cost of their commission. Don’t judge the entire industry by one experience. After all, you wouldn’t swear off eating in expensive restaurants because you had a bad fast food meal.

Do your research

Don’t just use the broker your friend used. Buying and selling your home will probably be the largest financial transactions you make in your life so take some time to research a variety of real estate brokers. Georgia has plenty of trustworthy and experienced brokers just waiting to provide the kind of service you deserve and make your real estate transaction as painless as possible.

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About Author
Both Steve Gillman & Calvin Miller are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

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Calvin Miller has sinced written about articles on various topics from Sell Home, Finances and Property Investment. This article brought to you by Atlanta Georgia real estate professionals form Realty 1st . (
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