As you know, the way you use words in your thoughts and what you say out loud can have a huge impact on how successful you are. This is because everyone has associations with the words that they use. So for example, one person will feel fine using the word ?rich? while another would find it offensive. But how can you use your words to create more business success?
First of all, you have to catch yourself saying or thinking the words that might be inadvertently limiting you. Examples of these are: problem, can't, ought, should, wish, not fair.
You can train yourself to catch the words you use to describe situations by listening to yourself, and one of the best ways to do this is to talk out loud to yourself. OK, do it when you're alone or you might get some funny looks! But seriously, talking out loud is a great way to find out what kinds of words you use. So next time you're stumped in your business about what to do next, or you think you can't see a way out of the situation you're in, say out loud what you're thinking, and listen to yourself.
Next step is to change whatever words you find that are limiting. Here's some examples:
Change 'struggling' to 'taking the next step'.
Replace 'should' with 'could'.
Transform 'I can't' to 'I won't'.
I need - do you really need? What about 'I want', or 'I would like' instead?
'I ought to' can become 'I could'.
People who are 'pains in the neck' can become your 'teachers'.
Instead of saying 'I have to', say 'I get to'.???
Change 'I wish' to 'I commit to'. (That'll sort out whether you really want that thing you're wishing for or not!).
Refer to problems or setbacks as opportunities or challenges.
Never demand anything - rather say 'I would appreciate it if'.
Use the words 'consequences from events' rather than 'failure'.
Change 'this is no good', to 'what I find good in this is'.
Amend 'It's not fair' (which is just another version of 'poor me syndrome') to focusing on what is great about your situation by saying 'What I do have is'.
Try reading these words out loud right now and notice the difference in how they make you feel. This is not only because of the associations we have with different words, but also because of the vibration belonging to different words. You can hear it really clearly with the words I should as opposed to I could. The first one is about blaming, feeling bad, being stuck, while the second brings opportunity, hope and a way out.
It's well known that success is at least 70% in the mind - so bring your thoughts and words in line with the success that you want in your life, and watch things starting to change!
Use Words When Necessary
This limitation generally spawns scrumptiously creative verbal concoctions that word-loving journalists can easily build a fun-to-read story around.
These are a few of my favorite five-word offerings:
Lonely Planet Guidebooks: "Love your country. Leave it."
Home and Garden Television Online: "Where paint drying is inspirational."
E*Trade Financial: "Pleasure in paying bills... almost."
Newzealand.com: "New Zealand: More Than Hobbits!"
All four of these zingers take a conventional idea related to their subject and turn it on its head.
They remind me of tag lines, the subheads that follow a business name on web site banners, newsletter mastheads, business cards, billboards and other ads.
In those contexts, space is at a premium. The tag line must explain what's distinctive about the business in a compressed, catchy way.
Tips for Generating Tag Lines
1. What's featured in the tag line should be something that benefits the customer or client. So begin by brainstorming a list of what the client gets from doing business with the company in question. What's distinctive about the way this company does business or what it offers customers?
2. Added to that should be some snappy element - either alliteration (repeated initial sounds), rhyme, paradox, contrast, a twist on some conventional saying or unexpected word choices. Play around with words at this point. Pretend you're a poet, a kid, a gangland rapper, a late-night comedian, a punster.
3. Tag lines should normally be less than 10 words - even better, five words or less.
4. Make sure the point in the tag line cannot be validly applied to every business in the industry. In that case, notes venture capital guru Guy Kawasaki, it really says nothing. Wherever possible, a tag line should highlight what's distinctive about a company, product or service.
5. Does the tag line need a long, involved explanation? If so, give it the boot. The tag line should be self-explanatory.
A great tag line, to use the five-word Webby format... Melts in their ears. Persuades.
Both Jane Rogers & Marcia Yudkin are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Jane Rogers has sinced written about articles on various topics from Marketing, self improvement and motivation. Jane Rogers is an expert in helping people identify what words they use that trip them up, and refocusing them on what to say, think and do to become even more successful, Sign up at her website. Jane Rogers's top article generates over 880 views. to your Favourites.
Marcia Yudkin has sinced written about articles on various topics from Internet Marketing, Writing and Marketing. . Marcia Yudkin's top article generates over 9900 views. to your Favourites.
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