Being in contact with your prospects, clients, curious, etc it is essential for your business.Those voices from your mail give the information about your website, without paying a dime. Nevertheless, if you spend your time of working answering all these emails, how do you think your business will run?

The answer is simple: autoresponders. These are programs that answer your mail automatically, without you doing absolutely nothing. There are very good reasons because of what you need an autoresponder besides simply answering your mail. By example, autoresponders can be used if you need to provide information about: services, products, pricing lists, or just answer the same question you already received thousands of time.give a special bonus to your prospect, advise or relevant information. You can manage everything working with an autoresponder.

Besides, you can advertise your business and build stable relations with your prospects/ clients using the autoresponders.The autoresponders programs vary from applications that works with your email account to those working with your hosting company.These programs can use a form on your website or just work with your email address. The program will send an estandarize message to start. The message will follow an email address or unlimited quantity of email address, during a period of time.

There are numerous companies offering autoresponders services, some of them for free.Some others will charge a small amount of money, fees,etc.if you add a small advertisement on your mails.To configure your autoresponder you can use a signature . Signatures in this case are just like paying a visit.You can include your name, company's name, contact tel number, addresses, just like a small message. Using a signature in every email you send it is a good idea.Keep your signature between four and six lines, no more than seventy characters in just one line. Be sure your program do not cut the text. Use your name, your company's name, email address, fax number, etc. and a small message about your company , products or services. You can use your autoresponder to create courses you can offer for free to your page visits. You will have to choose a topic you are an expert and guided to your prospects/clients.Offer those who visits your site a free course between 10-15 days, being the first topic, an awesome welcome writing an explanation about what follows next.You must explain you are offering qualified information , valued information. Every lesson must include: lesson number, tittle, information about the company, products or services.At the end of each chapter, you must add something to make your prospect/client to continue reading next lesson. Of course, you must write your course before starting, be very careful, precise, and then you have to transfer the course to your autoresponder.Autoresponders are a very effective marketing tool. Here you have some ideas that will help you to use your autoresponder in a creative a productive way to transform a casual visit to your site in a very useful client.Use your autoresponder for:

1. Publish a bulletin of news or newsletter.

2. Publish a bulletin just for affiliates.

3. Write reviews, covering books, programs, music, ebooks, movies, etc, and fixed each review in your autoresponder.

4. Distribute your articles.

5. Create your own email list.

6. Automatize your selling process.

7. Distribute announcements.

8. Distribute an email course by email.

9. Automatize something you must remember about a client, prospect that finish a course.

10. Distribute free information.

11. Create questions-answers game in your site and give the answers through your autoresponder.

12. Offer a free test version of your product.

13. Link some pages to your autoresponder.

14. Use an autoresponder to your requesting a product page.

15. Link page in your autoresponder.

Building your own interested personal list of information it is probably the most important thing you can do for your business. It is very clear this list of people interested, that answers, it is a huge investment you have.

?Never abandon your clients list of information!!You already spent a lot of money on them.

Your list it is your virtual gold mine. Make your publicity using an autoresponder.They could do many things in your place.

The real secret of earning money in internet it isn't on your website...It is in your mail list!!

Luis Fernandez