As you might know, promo mugs are a durable, long lasting, cost effective, and practical item to use for your business marketing. You might be completely new to the promotional products game, but if so, promo mugs are a great place to start. Here are a few ways that you can use these simple mugs to meet all sorts of business goals and quotas.



First off, determine what you want to get out of this. Are you after increased sales, positive brand awareness, lead generation, or warm sales contact? Perhaps you are giving away mugs as a customer incentive in order to get more survey and demographic information. No matter what your goals are, make sure that you jot them down, as well as determining how you are going to track the data.

It is much more difficult to track the effectiveness of promotional products in the wild than with other types of advertising. However, there are a few ideas to help you keep track of it all. One option you can use is for a special website, phone extension number, or department name that only receives traffic from this particular promotion. While this isn't a foolproof method of tracking, it does tend to work fairly well. You could also always ask how they found you, through the use of surveys or adding the question into your customer support script. You will want to use all of this data in future promotional product efforts, so do the best that you can to keep track of it all.

Now your business goals will determine the promotional mug itself, so make sure that you have that clearly defined from early. A good way to increase positive brand awareness for, say, a travel company, is to brand travel mugs with all of their information. That way, when your potential customers are out on the road or in the office dreaming about a vacation, you just happen to have your logo staring them in the face. It's an easy association won right there.

Since mugs are so sturdy, and are highly likely to end up in day to day use, you can't measure the success of this type of promotion in mere months. Mugs can last for years, showing your message to new people all of the time. They could end up in break rooms or kitchens, offices or bedrooms. All the while your logo is going to become imprinted in their heads, giving you lots of advertising ground.

Promo mugs have plenty of space for you to put anything you want on it. Colorful and elegant designs really tend to do best – just make it stand out from the crowd. You can get buzz started easily that way if you don't look like everyone else. You can achieve this through an amazing logo, or perhaps an interesting shape to the mug handle. No matter what method you go with, you will be reaping the rewards of your return on investment very quickly.