Using novelty promotional umbrellas for your company's marketing is a fun way to get your name out there and a great way to get recognition by the public. By using novelty promotional umbrellas you will not only score points for giving out usable objects for free, but also for being clever enough to create a novelty item. Of course if the novelty promotional umbrellas do not fit within the scope of your company's current marketing campaigns than a normal promotional umbrella will be just fine, however a novelty promotional umbrella does not necessarily equate silly or immature; which is the fear of some companies. Rather a novelty promotional umbrella merely shows that your company has a sense of humor and is able to think outside of the box.



There is a whole range of novelty promotional umbrella ideas ranging from goofy, to the more serious though still amusing. It basically all boils down to what type of promotional umbrella would look different from all of the other promotional umbrellas out there. Novelty does not have to mean silly, just different. Exact novelty could be considered just using unusual colors for your promotional and brought, though this is not necessarily as true today as it was in the past, because you will find many companies using flashy or unusual colors for their promotional or less and not necessarily in a novelty way. This is simply a result of new manufacturing techniques that allow more vivid and interesting colors to be used at a lower cost. With this in mind you should design your novelty promotional umbrella to be interesting enough to stand out from all the rest. If your market segment is not already populated with flashy colors then perhaps just using vibrant colors will be enough, but this is more than likely not the case.

A fun way to add novelty value to a promotional umbrella is to use a uniquely shaped handle. For instance if your company is passing out promotional umbrella as the zoo you may want to shape to handle in the form of an animal head. Or perhaps use zebra stripes in the design of the promotional umbrella canopy. Basically just use your imagination and let inspiration come to you.

Another strategy for creating novelty promotional umbrellas is to base the design off of what your company produces. For instance if you're a food manufacturer you may want to decorate the top of the promotional umbrella to look like a pizza, although obviously this would only make sense if your company produces pizzas. If you're a cake maker you could decorate the top of a promotional umbrella to look like a frosted cake. Again, let your imagination run wild and do not worry about thinking too far outside of the box. These are after all novelty promotional umbrellas so they should have an intrinsic novelty value. After you have finalized the design of the novelty promotional umbrella it is then time to evaluate what you have come up with and perhaps rein it in a little bit if you feel that it is a little bit too over the top for your company's corporate image.