1. Install a keyless lock on your front door to avoid keys all together. Keys are a pain - we lose them and they can be easily copied. Switch your doors to a keyless lock system and change your combination at regular intervals.
2. Help keep your rental clean by providing sensible outdoor storage facilities. An outside heated locker is a must for all ski vacation rentals. Avoid getting melting snow in the house by building an outside ski locker, this will visually remind guests that their skis have a home outside. It is also a good idea to have secure exterior storage for other outdoor recreational equipment relevant to your vacation rental area such as mountain bikes or hiking equipment.
3. Don't build your own website. Keep your costs low and spend more on marketing your property on many different rental sites vs. building your own. Many vacation rental listing sites allow you to have your own mini site on their site with photos, maps, and availability calendars Don't reinvent the wheel!
4. Keep a guest book at your vacation rental so that you can obtain written testimonials from your satisfied clientele. Then use these testimonials to effectively market your rental property. Testimonials are marketing gold.
5. Consider adding a low-cost luxurious amenity. A carefully placed outdoor shower or sauna will add tremendous allure to your vacation rental.
6. Promote off-season visits. Some renters just need to get away, even if it is off-season. Always indicate the reasons for visiting your rental during all times of the year and not just in the high season period.
7. Get your price right. Put yourself in the shoes of a renter and investigate all of the other vacation rental options in your area. Find the three that are most comparable to your property in terms of amenities, location and privacy and average the price. Keeping your prices in line with comparable rentals ensures that you are in the running for new business.
8. Use an online availability calendar. Don't waste your time or your potential renters? time. Keeping an up-to-date calendar (see our site for examples) saves everyone time and frustration ? your clients will appreciate it!
Vacation Rental By Owners
If you are going to spend money advertising your vacation rental property on vacation rental websites, you want to make sure it is a success. Here are 6 things you can practice which will help ensure you receive the most "bang for the buck".
1. SET RENTAL RATES APPROPRIATELY
If you want your vacation property to rent, you must be realistic, optomistic, but not greedy! Set realistic rental rates for your property and ensure that the rates are correct on the site(s) your listing and regularly reviewed as the market changes. Search for comparable properties ("comps") in the same location as yours. Only charge a premium if your property has some distinct features. And, be willing to discount your property on occassion as needed. In this business, if you lose money for a week long rental, you can't make that up!
2. CHECK E-MAIL REGULARLY
They are typically Internet "savvy" and probably check their e-mails frequently...especially if they have requested some info. Also, be sure your phone number is listed on sites that allow you to as sometimes people choose to just call you directly, so be sure to check phone messages.
3. RESPOND IMMEDIATELY
Vacation goers usually see a few properties that are of interest to them and then contact those owners. The faster you respond, the better chance (most of the time) you have of winning them over. There have been times I have rented properties in the past and because it took an owner 24 hours to respond, I had already chosen another property. A timely and efficient response gives the renter confidence that the rental experience will follow suit.
4. YOUR LISTING SHOULD BE ACCURATE AND COMPLETE
Be sure that your listing details are kept up to date and are complete. Review your online listing frequently to be sure that your contact information are up-to-date. Also, be sure that it is accurate on the description of your property and its amenities. This will help you with repeat customers, but will also keep you out of trouble with rental contracts or laws in regards to such things.
5. GREAT PHOTOS
It is true what they say, "a picture speaks a thousand words". Remember, renters are considering staying at your rental based (most of the time) solely on your pictures and your word. The more pictures to help them be comfortable with the decision, the better. Here is how I look at it. If you were going to buy a used car, would you do so over the Internet without a good look at the outside/inside of the vehicle, the engine, etc. Not exactly the same, but you get the picture. The more pictures and the prettier, the better. Be sure to have pictures of your rental amenities such as a pool, the beach, a mountain view, the lake or a golf course - these are top vacation rental sellers!
6. BOOST YOUR EXPOSURE
There are many "hot spots" for vacationers throughout the world. Before we owned property, my family used to head to Destin every year, usually twice. There are thousands of vacation rental properties in the Destin, Panama City Beach area. In areas like this, boost your exposure by getting to the top of your sites search engine. If it costs you $20, $50, even $100 to do so but that gets you one extra rental a year, that makes it more than worth it.
Both Cameron Wenaus & Katie George are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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