Video game rentals have always been a great way for gamers to enjoy a variety of games without forking out major cash to do so. For many years, video game fanatics have enjoyed the ability to test out their reputable games before they make that commitment to purchase. With new developments emerging within the online video game rental arena, such online services like GameFly and Gottaplay have been providing even more trouble-free way of testing out a variety of video games. We will take a closer look at these services below.



GameFly - The First Video Game Rental Company Emerges

GameFly is the very first online video game renting provider to step out on the scene as of early 2003. This company established its presence due to the lack of classic and newer release video game titles that were absent from many of the brick-and-mortar type companies (Blockbuster & Hollywood Video) found within your local area. The founders of GameFly Sean Spector and Jung Suh were very frustrated with the lack of choice, quality, and selection displayed from these video establishments. This led them to search online where they could not find anyone serving the online video game market. Shortly thereafter, both founders decided to leave their full time jobs to pursue their dreams with their very own web based video game rental service. This innovation has changed video game rentals as we know it today.

Renting Video Games Made Easy

GameFly has always followed the beliefs of the majority of video gamers around the world. This belief system was formed during the inception of GameFly and still stands strong today as the backbone structure for all other online video game renting services. This structure is contains the following:

? Gamers need easy access to both classic and newer titles within one company.

? Gamers want to have the choice of keeping a game for as long as they want for a reasonable rate.

? Gamers do not want to spend their money on bad games and should have the choice to send these games back without spending more money.

? Gamers like the ability to receive their favorite video games to their home address without making another trip to the local rental store.

? Gamers should have the option to view other gamer reviews, ratings, and comments as to avoid wasting their time on bad games.

? Gamers should be able to purchase high-quality used games with significant discounts off the retain pricing.

Setting the Standard for Online Video Game Rental Companies

Ever since the GameFly established its presence within the online game rental marketplace, many have followed in their footsteps. Countless game rental companies have come and gone with the trends of the industry, but there are a few that plan to stay. Gottaplay Interactive Inc. is one of these companies. Gottaplay seems to be the only company in 2006 that has gained a lot of credibility and market share within this industry in such a short amount of time. This company is currently giving GameFly a run for its money, with over 2,500 visitors subscribing to the service monthly. They have spent over 18 months developing their premiere game distribution software and currently launching 1 distribution center a month at the beginning of 2006. Even though Gottaplay Interactive has not launched their commercial advertising yet, they plan to focus primarily on their word-of-mouth referrals and online presense for the next year.

Other video game rental businesses are following close behind with Intelliflix trailing a close third. This company has established their own genre within the rental realm by dabbling within the movie rental, game rental, and mature movie rental arena. Even though Intelliflix does not plan to take over the game rental industry, they do plan to offer families the ability to rent for all their household member entertainment needs within one established group. Customers will enjoy a wide variety of entertaining media from this company for years to come.

Video game rentals will always exist as long as there is a market for the industry, which we all know won't be going away for at least the next century. Crack your fingers, grab a soda, and get situated in your favorite chair because there are a lot of video games to be played out there and with so many choices to choose from, the only hard part is, where to go.