While I may go online to order books, clothes, shoes or gifts, when I need a health care professional, I look for someone within driving distance from my home. I was talking with someone about article submission and its promotion in promoting businesses locally. She told me she had a personal story with it and I got her permission to share this with you in an article.

"Hi Rafferty,

"Just recently, I woke up with a pounding toothache. Being new to my neighborhood, I didn't have a clue who to call. In the past, I would have whipped out the yellow pages to search for a dentist. But I'm computer savvy now so I went online to do my searching.

"I got online and did a search on dentists in my area. I went down the first page of the search results and checked out the first 5 or 6 websites. I rarely ever go past the first page of results. My philosophy is that the companies at the top of the page are actively interested in attracting my business and I can usually count on getting good service and good prices from the guys at the top of the list. Over time, I have found this to be an accurate observation.

"I went to the top 5 websites for the dentists nearest my home and checked out the overall layout and content of the site. The top one had a website that seemed out of date and the content was stiff and hard to understand. The impression I got was that this dentist's office had all the patients they needed and would be rather aloof and not particularly patient friendly. Just to check out my observation, I gave the office a call and no they didn't take emergency visits and it would be at least a month before they could schedule an appointment for me.

"The third site I went to caught my attention right away. The home page was clean and professional looking but very user friendly. The content was easy to read and answered all my questions. It even had pictures of the dentists and a bio on each one. I could even see pictures of the office and some of the exam rooms. I was very impressed and my reaction was that this was an office that had up to date equipment and techniques and was interested in attracting new patients. I called and was told to come right over and they'd get me in for emergency treatment right away. The visit turned out very well and I now have a dentist in my new community.

"When I was with the dentist, I mentioned how much I liked their website. He said he and his partners had invested a large part of their marketing budget on not only creating a great website but getting that website to the top of the search engine rankings. He said they had done their own research and realized that not only did they need a great looking site but they also needed that site to be on the first page of the searchs for their area. They hired a web marketing company that specialized in improving website ranking through the use of article submission technology. Their website quickly rose to the top of the rankings and stayed there. He said they attracted many new patients from their web campaign. He said their web article submission campaign turned out to be the best investment they ever made."

Whitney S.

This is a good example of how your potential customers are searching for business on the internet. The strategy for local businesses is two pronged:

1. Articles get distributed to article directories which are then indexed by Google. The articles can show up in the terms related to someone's industries and in many cases they can get multiple listings. This positions the person submitting articles as an authority in their field.

2. Article directories allow you to put links at the end of the articles. These links help result in increasing the presence of your website in the search engines.

Using article submission can be a powerful tool when done as a campaign to give good information out to the public and in return improve your presence on the internet. Send Articles provides a high quality article submission service which when used can result in increasing the exposure of your website.

Rafferty Pendery

Creator of Send Articles