Well, it IS possible.

It may be counterintuitive.

But, in fact, it's actually far EASIER than trying to fight it out for traffic peanuts.

The reality is that only one thing matters to consumers:

The consumer's perception of value.

95% of all OFFLINE business' success is directly related to this value proposition as well. People who are impressed by products tell their friends who tell their friends who....you get the picture.

Cars are a fantastic market to show this in action.

Japanese competitors first began importing cars to the United Stats in the 70s. Honda was one of the companies who worked relentlessly to make a better car. And not just a slightly better car. A much better car. A car that would have such a great reputation, that people would love to tell others about it.

People say Honda marketed better than the other car companies. I couldn't disagree more!

Honda sold a bazillion Accord sedans last year because people know they are great value. Everyone knows that you can buy a similar model of a competitor's car for about the same price. But, the Accord's quality is a well known FACT.

Imagine:

You can pay more than $25,000 for a car that won't last more than 60,000 miles. Or instead, you can buy a new Accord that's going to last twice as long with no hassles in between. Now, here comes the word of mouth effect:

You will start spreading the word about the great value you got in the Accord to make yourself look better.

You describe the car's benefits, the quality. The handling, the great value exchange.

Your friends will appreciate the information & decide to give the product a shot too. And the cycle continues over & over again!

The similarities between the online & offline world are striking. Links (recommendations) are made by webmasters and they send traffic (people) to your site.

You won't be able to stop people from linking to your site and visiting it IF it really is excellent.

If you come out with a truly great site, it WILL get discovered and passed on. This happens every single month & will continue to happen far into the future. The best sites can grow to over 1MM users a day in no time flat. IF they truly are novel, valuable, and solve a problem better than the competition.

How does this relate to YOU?...

Really develop your website's content. If your site is about mortgages, make it the #1 looking, #1 functioning ,& #1 value producing site in your market. Make it a true category killer.

Figure out how to get the best mortgage content in the world and post it along with mortgage calculators & AMAZING tips on lowering payments.

Add an article directory that gives incredible 'insider' tips on how the mortgage industry works & strive to please your visitor at all costs. It WILL pay off after people start spreading the word.

Get in depth & offer great content.

You WILL get linked to by partners, competitors, college professors (.edu links!) & more.

Offer the best stuff you can get your hands on, or write it personally if necessary.

Can you get to 500,000 uniques a day? Maybe. But make sure it happens as quickly as possible by creating satisfied visitors who talk about you everywhere.