Women generally speaking are more cautious than men and therefore prefer going into a business that has a higher chance of success. By buying into a franchise business they are limiting their risk to some extent as they are buying into a proven business model.

Many women desire a business that is flexible in the hours worked so that they can also meet the demands of their family. Another area of huge growth is in women seeking a business opportunity after their children have grown up. All of a sudden they are now totally free to focus full time in business.

Some franchisors have now realised that women make very strong candidates and subsequently spend a lot of time and effort marketing their opportunity to them.

A health club franchise that targets female clients and encourages them to start getting fit again is proving very popular with women. With very little prior business experience required and full training provided this is a low cost franchise. Location is everything here and the site chosen will make a huge difference to how successful this business is in the long term.

Another area that seems to attract a lot of women is the health and beauty franchises. This industry is huge and still growing. They range from specialist hair salons to shops that provide health and beauty products. Start up costs is again not that high and the potential for earnings is good if the right location is chosen.

Before I get accused of being sexist I would like to clarify that most franchises are just as suitable for both men and women. There is a definite bias in the franchises that women choose to buy.

Buying a franchise definitely offers many advantages to starting a business on your own. Women have been quick to realise this and now are starting to match the numbers of men when it comes to the franchise market.