Consider for a moment retail companies. Do they just plop down their stores wherever they can and hope for the best? Of course not. They spend a lot of money analyzing the best location to grab your attention and your money.
A mall is valuable to a company selling things because it brings together a group of potential customers. You might be there to buy a new pair of pants, but you inevitably end up walking into other stores. Come on. Admit it.
So, what does this have to do with selling your home? Yes, you would like to be on a lot that has tons of traffic walking and driving by, but most homes aren't situated as such. A couple weekends a year, however, this may change.
The days are getting longer and warmer. Spring is here and summer is around the corner. With warmer and longer days comes activity. If you are a little lucky, this will present you with a very unique opportunity to get your home in front of a lot of people.
Spring is considered a time of renewal. Put in more practical terms, it is finally a time when you can get out of the house and stretch those legs. Entire communities come alive. They often hold weekend events, and this can be your goldmine.
If there is some type of gathering in your community, you have an opportunity to expose your home to lots of potential buyers. People must park and walk to most events. This means there is going to be traffic going past your home.
The walk from the car to the event is when you want to nab them. Make sure you have a for sale sign on your lawn with brochures. Put it next to the sidewalk. Heck, stand their and hand the brochures out. Make sure to hold an open house all day as well.
This may sound a bit extreme, but do you want to sell your property or not? With this approach, you can get the attention of more buyers in a day than you will with all the rest of your marketing efforts combined. Now, is that worth it?
