The smaller your business is the more truth these statements contain. Promoting a company is just as much a full time job as actually running your business, but that doesn't mean you have to be actively promoting your company all the time.

Part of marketing is simply about getting your company name out to people and getting it to stick in their minds. You want people to know who you are and think of you when they need your services.

Set advertising is certainly part of this process. You send people postcards telling them about deals and specials to make them aware of your presence. You put up posters in key locations so people will see your company name over and over again.

All of this is direct marketing, but indirect marketing can be just as powerful if properly used and embraced.

Indirect marketing involves things like envelope printing. You get a number of envelopes made with your company name and logo written across the front. What does this do? Every time you need to send out a letter make sure you put it in one of these envelopes. That way people will always see your company name and logo with every piece of mail they receive from you.

The nice part about something like this is that you'll need envelopes anyways, and the additional envelope printing costs for having them tailor made won't be so large that it breaks your marketing budget.

Always having pens with your company name on them is another good form of indirect marketing, and I'm not just talking about handing them out, either. Simply have pens on you that you use yourself with your company name helps to get it out there.

People are likely to notice the name on your pen, giving you a chance to talk about what you do. When you go to restaurants you can use your pens to sign the check and then leave your pen there. Odds are good the waitress will then hand out your pens to other customers to use, and that's even more people seeing your company name.

There's also the possibility of getting shirts made with your company name and logo on them. Just walking around now makes you a marketing device, capable of getting people to see and remember your company name.

None of these tactics are going to be huge financial sinks and all of them help you causally and constantly promote your company name. Often the subtler approaches can have the biggest impact. Figure out forms of indirect marketing that work for you, and be sure you're never failing to promote your business.