All the companies are reaching out to the target customers through its wide range of fairness creams. Aloevera extract, turmeric, vitamin-E, lemon extract are some of the ingredients which form major formulations.

Another advantage of such is that they tend to clear dark spots, brighten the discolored, pigmented skin and are suitable for all skin types. They have to be used twice a day on face and neck after cleaning them with a face wash.

All the cosmetic companies have at least one fairness cream under their brand name. Although packing changes regularly, formulations remain the same.

Starting from the most popular brand, Fair & Lovely plays as the market leader with oldest brand and highest customer base. There are two more variants added to its original brand. They are anti-marks and ayurvedic range.

Recent line is added by KAYA Skin Clinic in the range of Rs.400 ? Rs.900. VLCC is also another such company which has started its cosmetic range only few years back. They are up-market products and are available in top-end stores only.

For that flawless look Ponds of HLL and Oil of Olay of P & G quite openly challenge the seven day test with a money-back guarantee. Explore to find the effects or simply return the product there and then.

Shahnaz Herbal claims its product as herbal and best in its range. This product is economical in range as against the normal line of products at premium prices.

For the last few years, Emami is selling its fairness cream for men as the product's USP. The product is a great success, especially in small towns and cities. Its smallest pack is priced at just Rs.10/- and has created revolutions in men's accessory-range. Click-on to an exclusive naaptol.com and get the best deals in fairness creams without much hassle.