Guide to Finance

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Marketing Of Financial Products
Abbi Rouse
More fees are being charged this year on financial products and services such as personal loans, secured loans, mortgages and credit cards, also affected were savings and current accounts, this was announced as a result of the latest research from moneysupermarket The website has discovered that across a range of five financial products British consumers are now faced with 112 fees, 2 more than the 110 last year. The products they looked at were mortgages, loans, savings, current accounts and credit cards, and the findings of the research were dubbed as "galling" by Stuart Glendinning, the managing director of moneysupermarket.
"It is unbelievable that five financial products can be the root of so much penalty pain. Even the most 'switched on' customer can can come unstuck, with so many charges and fees for default in place. People deserve financial penalties to be transparent and fair from the outset," Mr Glendinning said.
Mortgages were found to be the cause of most problems when it came to fees and penalty charges, with a total of 51 different fees attached to the products. Although exit fees have been curbed, other fees have replaced them, according to moneysupermarket, such as charges being made for copying documents, or changing payment methods, they have also introduced other means for the banks to make money.
Some 11 different fees and charges are attached to loan products, according to the website, with personal loans, secured loans and debt consolidation loans in certain cases carrying late payment fees or early settlement fees. Unpaid direct debits or bounced cheques related to loans can set consumers back about 35 pounds a time too, moneysupermarket claimed.
Credit cards and overdrafts attached to current accounts, two further methods of borrowing, also carry fees. While the Office of Fair Trading has capped credit card fees at 12 pounds, moneysupermarket notes that the number of credit card charges has risen from 17 to 19, suggesting that the providers are introducing further fees to replace capped revenue. Where current accounts are concerned, slipping over the agreed overdraft limit can result in a charge, as can having a payment bounced, just two of 27 possible charges consumers face in relation to their current accounts.
"A year on and providers are still giving with one hand and taking with the other. You can understand why the banks want to recoup any profit lost as a result of the tightening up of fees. But we are seeing sneaky tactics by some providers, who are renaming charges or introducing a new fee in their place - a practice that doesn't treat customers fairly," Mr Glendinning added.
Savings accounts was the area that had the least fees or charges attached to it, with only four penalties being imposed. Withdrawal charges or problems through not depositing the required monthly funds are two of those involved, but these are far less in number than those associated with loans or mortgages especially.
Last month, the managing director of Picture Financial emphasised the importance of structuring debt in the best possible way to make payments more manageable, something that would potentially avoid some of the fees highlighted by moneysupermarket.
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