The answer is to find all of the inexpensive, yet still effective forms of marketing that can generate the needed sales to sustain and build your business.

When it comes to the more traditional forms of marketing, postcard printing and poster printing stand as a great style for the new business. Both are easy to design, cheap to print, and are great at generating foot traffic in your store.

To help them do an even better job you can combine them with direct mailing if you have the budget, and if not, you can do some manual direct mailing by putting your ads in people's mailboxes yourself. With this method you get the benefits of a pricier, mainstream kind of marketing without spending all the money you would normally have to.

Another traditional marketing technique is making good use of business cards. Business cards are one form of color printing every person in any kind of business is going to be sure to have done, so you might as well use those business cards to the best of your abilities by handing them out to anyone you think might be interest.

But lets expand out into the marketing ventures you might not have thought of.

Ever consider printing up bookmarks with your company information on them and handing them out to libraries for free? Not only would you be helping out the library, which helps boost your local image and business, but you have a nice advertising message being handed out to anyone who checks out a book.

What kind of business do you run and what kind of special knowledge does that grant you? Look for different events to speak at, to tell people about your experiences, and to pass along your knowledge.

You'll have a lot of networking potentials and make a name for yourself in your industry. You can't get much better publicity than that, especially for a service industry position where people are going to be looking directly at you.

If you know of local groups who have newsletters or small newspapers they release you can trade your services for some ad space. Often times the non-profit groups are going to be in need of help, and you can trade your time for marketing.

Start thinking about what else you can do to start generating sales without all the money marketing would normally take. Creativity can do wonders to make up for a lack of cash, and get just as much business as even the most expensive marketing push.