Article marketing involves writing articles that webmasters and editors can use free of charge on their web sites and in their newsletters in return for showing an "About the Author" resource box at the end of the article. This resource box tells the readers a little about the author and most importantly, it includes a web link to the author's web site.
You can write articles on almost any topic imaginable, and make them available for republishing at article directories like EzineArticles and IdeaMarketers.
Why Article Marketing?
There are several reasons that make article marketing such an effective online business model.
Firstly, and you will appreciate this if you are on a shoestring budget, article marketing has very low set up costs. All you need is a computer with access to the Internet. After that your costs are almost zero.
Secondly, there is a huge demand on the Internet for good content. Webmasters need articles for their web sites and editors need articles for their ezines and newsletters. If you can write high quality content I can assure you that your articles will be snapped up by enthusiastic editors and webmasters.
Thirdly, the traffic from those resource boxes is like gold. Your resource boxes are an opportunity to obtain large amounts of web traffic at absolutely no cost. And here is the best thing - it is highly targeted traffic because visitors have been screened or filtered by reading the article before they click on your link in the resource box.
Where Does Revenue Come From?
You can use your resource boxes to send traffic to almost anywhere. You could send it to a page at your own web sit, and earn revenue from increased product sales or pay-per-click advertisements. Or you could send it to landing pages that promote affiliate products. One of the best techniques, however, is to funnel that targeted traffic to a sign-up form for your own mailing list or newsletter. This way you capture your visitor's information and they become can a new customer of your own online business.
As you can see, article marketing is a great option if you want to start up your own online business.
