Article marketing is necessary to keep your website visible through the congested muddle of billions of web pages that fight to answer a search engine query. Article marketing is a competitive strategy as well as a search engine optimisation strategy and search engine marketing strategy. Knowing where to submit the optimised articles you write for your article marketing strategy is just as important as knowing when to submit your articles and how to submit your articles.

Search engines will see a sudden burst of article submission to a multitude of websites as possible search engine spam. Laying out a long-term article marketing strategy that reaches out to article submission opportunities on a consistent basis around the web will keep your website visible to search engines - and visible to unique and returning website visitors. Each article submission in your article marketing strategy will position your website for search engine recognition, create the potential to generate new customer leads, and further enhance the branding strategy of your website.

An article marketing strategy needs to consider where the articles are going to be submitted as well as the content of the article. It is standard practice in most article marketing strategies to submit articles to article submission directories. Articles submitted to article submission directories should build upon themselves. Topics submitted should be expanded upon, and submissions should optimally be structured to increase the expertise level of the author, and hence, the reputation of the website. What differs between article marketing strategies is the quality of the article directory that the article is being submitted to. Your website can only be as good as your links. Quality link relationships will build you a quality website.

Article submission directories are not the only opportunity for article marketing and website promotion. Articles can serve many purposes in many places and develop as your website develops. Your article marketing strategy should include having a press release submitted at the launch of your website and with every new promotion. Social bookmarking websites offer continuing opportunity for article submission, and should be included in your long-term article marketing strategy. If your website has a close network of blogging relationships, submitting an article as a guest on a niche blog can open your website to a new network of potential visitors. How-to websites, review websites, and wikis all offer opportunity for multiple submissions in a planned-out article marketing strategy, and all serve to broadcast your expertise in your field. Submitting an article to a quality niche website will win you significant favor with the search engines.

Article marketing is a long-term strategy, not an instant win. By planning to write optimised articles and submit them strategically around the web, your article marketing strategy will keep you winning the respect of search engines, and brand you as an expert with your visitors. Using article marketing strategically around the World Wide Web is a winning strategy for long-term success.