Lightyear Alliance is a telecommunications provider of VoIP which stands for Voice Over Internet Protocol and is basically digital phone service. A July 2005 issue of Fortune Magazine called VoIP the "most important shift in the entire history of modern communications since the invention of the telephone."

Lightyear Alliance was founded in October 2003 by Sherman Henderson with a mission to become the largest provider of VoIP technology in the United States and Puerto Rico.

Additionally, Lightyear Alliance is the first direct marketing sales provider of the digital phone service. Or in other words, Lightyear Alliance provides VoIP through network marketing and was the first to do so.

At first glance it seems to make sense to join Lightyear Alliance as a representative because it sells a product consumers will be using as a new phone service and representatives get paid a commission of each consumer's phone bill.

But once more of a review is conducted on Lightyear Alliance it may not be as much of a no-brainer as once thought.

Why Network Marketing Fails:

It is a statistically documented fact that 95% of all network marketing representatives will fail no matter how great the product or the company. Since Lightyear Alliance is also a network marketing company it is not immune from this fact as well.

To become a representative of Lightyear Alliance a one-time licensing fee of $349 is paid and a replicated website is provided.

To a brand new entrepreneur it usually seems like an easy thing to drive traffic to your replicated site and have a certain number of people who visit the site join your team and start providing you growing commission checks in the mail.

But the more experienced business-minded professional knows driving traffic to a replicated site and converting that traffic to sales or new distributors is almost impossible. Due to this high degree of difficulty most people will fail as a representative in Lightyear Alliance or any network marketing business for that matter.

Another Documented Fact:

It is also well documented that most telecommunication network marketing companies collapse within 5 years. However with most of those failures the products being sold were services at much higher prices than other well-known providers at the time. In other words, they failed because they cost consumers more money. But on the good side of Lightyear Alliance, VoIP is sold for less than through other providers.

More well-known providers of VoIP spend as much as 7 million dollars a day in advertising. Lightyear Alliance doesn't spend any money on advertising because its independent representatives do the advertising. Thus Lightyear Alliance can provide VoIP for significantly less than national providers.

Why Do The 5% Succeed?

As 95% of network marketers fail another 5% succeed. And those that do succeed usually all become millionaires because their monthly commission checks are in the amounts that most people make in an entire year in the corporate world.

So how do you become one of the 5% that succeed? First, you need to make sure the product you are selling is of real value in the marketplace. Second you need to know how to market.

As far as Lightyear Alliance is concerned the product of digital phone service is of real value in today's marketplace. And although most telecommunication network providers usually fail in 5 years that should not be a problem for Lightyear Alliance because they sell VoIP for much less than other providers in the marketplace.

However, the fact still remains that most Lightyear Alliance distributors will fail unless they gain an education of how to market to build their business fast and effectively.

In conclusion, Lightyear Alliance is a solid company in my review and it sells a product of real value. However, even though Lightyear Alliance is solid, it still is a network provider and it does not properly train its representatives to succeed in this competitive industry and within the direct sales business model.