You may think this type of marketing costs a fortune, but it IS promising to launch such a campaign without spending so much. In fact, business promotional products are much cheaper than, say, a 60-second spot on TV.

Promoting your brand does not have to do horrors to your checkbook. Consider these:

Do not discount the magic of the word "sale." If you've been sourcing business promotional products for some time now, you probably know that there's a sale for every period. Sign up for e-mail alerts with your favorite business promotional products supplier so you don't fail on big discounts. A number of business promotional products companies throw in special discounts when you sign up or make your first purchase.

Ordering wholesale permits you to save more. At Branders.com, you probably notice how prices of business promotional products vary depending on order quantity. You also get to save on shipping and other incidental costs when you buy in bulk.

Discover ways to cut corners. There are business promotional products that ship for free, while others have waived deco charges. Always be on the lookout for special promos.

Pricey doesn't necessarily mean better. This is so true. Sometimes what it takes to impress is not an expensive gift. Recipients are more likely to remember you if you give business promotional products that are practical to them.