With over 250 million mobile subscribers in the U.S. alone, the mobile phone is ripe and ready to become the "next evolution" in marketing. As mobile phones easily outnumber personal computers both in the U.S. and around the world, mobile is destined to become the most powerful marketing tool for brand owners, small businesses, and professionals. As advertising transitions from the TV screen, to the computer screen, to the mobile screen, the money-making opportunities in mobile advertising are becoming more evident. This is why mobile advertising is already on its way to becoming a billion-dollar business.

Last year, the research firm Informa Telecoms & Media reported spending on mobile advertising at around $900 Million worldwide. Media giants Bloomberg, CNN, CNBC, and other business publications that follow the trend, forecast that annual mobile ad expenditure will explode to $11.4 billion in just the next 3 years. Other analysts even go as far as to predict that mobile advertising will be as big as $20 billion by 2011.

So why does mobile advertising offer exceptional money-making opportunities? The projected growth of mobile advertising rides on a new culture that makes mobile central to our changing lifestyle. In a wireless

culture, mobile messaging will prove to be an invaluable tool for reaching pressed-for-time, hyper-tasking, highly mobile American consumers. In fact, today's consumers have become easily more accessible through their mobile phones than they are via print, radio, television or even the Internet.

With mobility redefining how we perceive voice and data communications, marketers are exploring an assortment of new technologies, software, and services that can now be used to send advertising messages --text, graphical, or multimedia -- to mobile phones and other personal communication devices.

As mobile handsets achieve optimum market penetration, micro-browser advertising will become the hotspot of tomorrow's marketing contests. You can capture the big prize by exploring the opportunities micro-size

advertising offers and how you can monetize this megatrend. You can profit from mobile advertising by staying ahead of the curve and learning how to design and send these new ads via Short Code, SMS, MMS, and

Mobile Web.

Today there are several service and easy-to-use software products that you can impliment to offer mobile advertising services to businesses and professionals in your local market area. Your ability to master the complexities of small screen advertising is the first step to making money in your own mobile advertising business. With the cell phone, society has stumbled upon a new advertising vehicle. As an entrepreneur, it is critical that you gain a better understanding of this new opportunity, and explore the proper and effective uses of this new marketing tool.