Traditional marketers still go for custom flyers as time-tested strategies to market their merchandise. The way they’ve always done it is to hand out their print flyers to their target clients, hoping that the design and layout gets the attention of the recipients.
As marketing collateral goes, full color flyers are highly popular not only because they’re simple and cost effective; custom flyers are the print materials that can help you get up close and personal with your clients. In fact, they are the closest you can get your message to your target clients, without having to discriminate.
So whatever merchandise or item you’re selling, or if you’re opening a new business, a color flyer is one of the most cost effective marketing collateral that you can use for your retail business.
Here’s how you can create your very own custom flyers:
Step 1: Choose the color of your paper.
You might go traditional and opt for white. But if you want to be unusual and out-of-the-ordinary, choose colored paper for your flyers. The most popular colors are light pink, light blue, yellow, and light green. And if you are bold, try bright pink, electric blue or even shocking orange.
The trick is to create a good contrast between your paper and your graphics and text. If you’re planning on using bright colors for your paper, choose lighter shades on your graphics and typeface.
Step 2: Develop a snappy and catchy headline.
In addition to your graphics and design, your headline is the only time that you can really capture the attention of your audience. Provide a catchy headline and hook them with powerful descriptive words that sum up your merchandise.
Don’t forget: be simple, clear and concise.
Step 3: Add your graphics.
There are available graphics and clip art in your design software program. All you have to do is pick one or two that can emphasize what you have to say in your custom flyer.
But be sure to keep your graphics simple. You wouldn’t want to distract your clients’ attention to what is more important – your message.
Or if you’re on a tight budget, printing costs can be cut down by using your text and the typeface. Even your font can be your graphic design.
Step 4: Write your copy.
Your flyer copy should be straightforward and direct to the point. You can’t afford to go on and on with very limited space in your color flyers. Don’t waste your time and your clients’ time with too many words. Use simple everyday words to make your message clear.
